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Architect 2Tweets – The Week in Tweets May 28, 2011

Posted by randydeutsch in architect, architect types, architecture industry, books, career, collaboration, creativity, employment, identity, management, sustainability, technology, the economy, transformation, transition.
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Here are some of my architect and architecture-related Tweets that my followers on Twitter have shared with their followers (retweeted or RT in Twitter parlance.)

Take a look. Click on the links to find articles, websites and other resources.

If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it. And if you like what you see, follow me on Twitter @randydeutsch

Enjoy!

Move Over, Architect Barbie: Industrial #Design-Related Barbies We’d Like to See http://bit.ly/msjMxR #AEC #architects #AIA2011

Online Attendee Registration Opens Early June for @CONSTRUCTshow Free Exhibit Hall Admission & Discounted Education Packages thru Aug 11

@casinclair Welcome home! Hope to see you in Chicago in September at the CONSTRUCT convention http://www.constructshow.com/

Breathtakingly beautiful spread of architectural books and their designers @archidose http://bit.ly/leLfDs #design #architects

The Architect of Flowers http://amzn.to/jrXJCh ‘Dreamlike and ethereal’ stories

Insurer: Payment delays, fragile construction industry conditions mean more building subcontractors go out of business http://bit.ly/lPLWWQ

Tech Trends: On-Site iPads Change the #AEC Game http://bit.ly/knm5Ym

Just Professionals: excellent blog on social media & online networking w @SuButcher – great tips on #LinkedIn #Twitter http://bit.ly/8IRt7Y

Read the article? Now read the comments: #Architecture #Employment on the Rise http://bit.ly/lZ4caM #architects #AEC

The first warning sign that a project is in trouble. Sometimes it even begins before the project does http://bit.ly/aRY7fp

McGraw-Hill #Construction‘s latest SmartMarket Report on #Prefab-rication & #Modular-ization http://bit.ly/ldXai4 #AEC #architects

Complete series of Op-Ed articles on Public Advocacy to help #architects advocate in the local media http://bit.ly/lEGIQs #leadership

Kandinsky and vacuum cleaners: @Pentagram’s Daniel Weil on the Drawing: the Process http://bit.ly/iuLvIF #architects #architecture

Model of San Francisco, made with 100,000 Toothpicks, began in 1976 – 3000 hours later http://bit.ly/juD4iK

Renter Nation: Since housing meltdown, nearly 3 million households have become renters. 3 million more expected by 2015 http://bit.ly/kUt51j

Integrating #sustainability into #design #education. The Toolkit http://bit.ly/buV7ev #green

“There’s nothing off-putting about sustainability. Find someone who is in favor of purposely ruining the future” http://bit.ly/lV2GcG

An exclusive excerpt from Nathan Shedroff’s new book on #sustainable #design practice, Design is the Problem http://bit.ly/PmMyJ

We’re calling Design is the Problem “the definitive guidebook to the future of design practice” http://amzn.to/jD2QyD #sustainability

Blog written by and for emerging professionals – cool! http://bit.ly/aD6d68 #AEC #architects

THE construction industry, regarded as a barometer for economic activity, is now a volatile, unpredictable barometer http://bit.ly/jCwYcp

Why crumbling of America’s transportation infrastructure is a good thing, according to developers http://bit.ly/f6l6Cp

A clear, well-illustrated step-by-step guide. HOW TO: Start #Marketing on #Facebook http://on.mash.to/jGsW4r

In a modern day Dark Ages with the potential for another great Renaissance? The 21st Century Renaissance http://bit.ly/a2wPeb

Polymath, Renaissance person, Multidisciplinarian (!) – Why we all must become one http://zd.net/kRoKem

Interview w Vinnie Mirchandani author of The New Polymath: Profiles in Compound-Technology #Innovations http://zd.net/91pytu

FYI my rss feeds http://bimandintegrateddesign.com//rss.xml https://architects2zebras.com/rss.xml http://thedesignstrategist.com/rss.xml

From first sketch to final design Japanese #architect Kengo Kuma takes audiences on an architectural journey http://bit.ly/lGYp1d

To compete in a knowledge-based economy business leaders need to reinvent themselves as innovators in services http://bit.ly/ixxU24

Connections, James Burke’s iconic BBC series on the history of innovation, free to watch online http://j.mp/fcppDy

The Collaborative Designer May 23, 2011

Posted by randydeutsch in Ambiguity, architect types, books, change, collaboration, problem solving, questions.
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Summary: You don’t need to be a designer to benefit from the best practices espoused in this magnificent new book. A must-have for designers, but also for those in project management and anyone who works with designers.

Based on over 100 interviews with designers, researchers and educators, The_Strategic_Designer by David Holston provides an overview of the design process and best practices.

The Strategic Designer: Tools and techniques for managing the design process, published by F+W Media and HOW Design, is billed as a Strategic Graphic Design Thinking book.

Despite this categorization, the subject matter transcends graphic design and can be universally applied to any of the design trades and professions including product and environmental design.

The book description will sound familiar to anyone working in architecture and related design professions:

As designers look for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems, they are seeing that they must not only be experts in form, but must also have the ability to collaborate, to design in context and be accountable through measurement.

By adopting a process that considers collaboration, context and accountability, designers move from makers of things to strategists.

The book focuses on the designer’s workflow, ideation techniques, client relationships and methods for measuring the success of their projects.

An excellent foreward by Shawn M McKinney gets things off to a fast start – which, alone, is worth the investment in the book.

Each chapter covers a specific design phase emphasis, providing a practical step-by-step approach, complete with tools and techniques.

The Conceptual Economy – where those who have the ability to collaborate and manage the increasing complexity of design will have greater opportunities

Overview of the Design Process – a process rife with opportunities for misinformation, dead ends, and divergent tracks, as well as amazing outcomes

The Value of Process – the benefits of having a well-defined design process

The Collaborative Designer – emphasizing co-creation, communication, mutual benefit, respect and trust in a strong client-designer relationship. This is a particularly rich chapter, addressing and answering such questions as: What makes a Good designer? What Makes a Good Client? and Clients to Avoid. There’s a wonderful sidebar on: Seven Principles for Managing Creative Tension.

Empathic Design – explaining how research provides a path and imperative for moving forward

Understanding the Business – includes a breakdown of basic strategy techniques and an explanation of the purpose of business analysis as understanding and defining goals of the client

Designing with the End User in Mind – with an emphasis on facilitating and moderating participatory and collaborative work sessions. The Designing for People chapter focuses on research as a valuable tool for gaining insight into the organizational needs of clients and their prospective audiences.

Managing Ideas – especially when ideating with others in a participatory or collaborative setting, relying heavily on the experiences and knowledge of people involved.

Making Strategy Visible – how the designer takes an empathic approach to design that connects business goals with user needs.

Design Accountability – asking: Why is design hard to measure? And answering by sharing significant research findings and metrics. Salient quote: “The price for a seat at the decision-making table is accountability.”

Planning in a Turbulent Environment – the days of using a linear design process are over. Strategic designers face increasingly wicked problems. A helpful framework offered by project management.

Refining Your Process – so it can provide a common understanding for “how things get done” mitigating wasted efforts while creating value for the client and user alike.

Holston’s text anticipates your questions and concerns and places each topic in a larger context. He is clearly in control of his subject.

The author places the book and subject squarely in Dan Pink’s Conceptual Economy, a term describing the contribution of creativity, innovation, and design skills to economic competitiveness, especially in the global context.

In his book A Whole New Mind, Daniel Pink explains how the economy is now moving from the information age to the conceptual age.

Later in The Strategic Designer, Rotman School of Management dean Roger Martin says that the world is moving from the Information Economy to a Design Economy. A small distinction, but one that unnecessarily complicates matters. I would look to a book such as this to clarify the playing field, at the very least to acknowledge that the labeling of epochs and phraseology are still a work-in-progress.

The book’s strength is not in creating new knowledge – but in repackaging what is largely already known, experientially by every designer – in an easy to carry tome.

Readers, for example, who have perused Wikipedia articles on various topics related to design strategy will recognize the source of several of the author’s summaries.

In this sense, the book is not a product of the Conceptual Age, but instead is a well-designed, convenient and accessible agglomeration, aggregating both explicit and, perhaps the greater achievement here, tacit knowledge on the subject. The book is no less of an achievement for doing so.

The design world is a much better place for having this book at its disposal.

Conclusion: The Strategic Designer is a must-have book for designers, those who manage design projects and those who work with designers in a collaborative setting.

Addenda: How can this book not have a single review?

HOW books makes books on high quality paper, books that feel good in the hand, and themselves serve as exemplary reminders that ebooks should not be our only option. The Strategic Designer is no exception.

See this short video with author Dave Holston presenting the introduction to The Strategic Designer Brand and here on competitive strategy.

Architect 2Tweets May 22, 2011

Posted by randydeutsch in BIM, books, career, creativity, employment, optimism, questions, survival, sustainability, the economy.
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Here are some of my Tweets that had the most impact from May 19-22 2011, all 140 characters or less.

Architect- and Architecture-related Tweets that my followers on Twitter have shared with their followers (retweeted or RT in Twitter parlance.)

Take a look. If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it.

And if you like what you see, follow me on Twitter @randydeutsch

Architects can Learn from David Meerman Scott @DMScotthttp://ff.im/DVKHJ RT @SuButcher

As even #modular homes struggle for mortgages: “Do we move into more land and house type solutions?” http://bit.ly/jEUUJu#prefab

Excellent read. The Builder Within: “No building is as important as what occurs inside.” Bob Clark, Clayco http://nyti.ms/mRKRLJ#AEC

Ever wonder, when designing a jail, if you’ll do time in it? County Suing Architect for $1.35M http://bit.ly/kpjBpJ#architects#AEC

Relating to people: #Construction sector gains soft skills w mentoring. Program helps workers w communication http://bit.ly/kODaWT#AEC

Don’t move: In making #innovation happen, does place matter? Yes, your location does matter http://bit.ly/mL4s0H

Teaching children construction gains momentum in US as way to develop imagination & confidence in youth http://nyti.ms/hEcFKH#AEC

#BIM lawsuit: You read the headline? Now, read the +70 comments http://bit.ly/jRqH85 (Then, if necessary, read the article.)

Finally, some good news for the hard-hit design profession: Firms are hiring again! Architecture Employment on the Rise http://bit.ly/lZ4caM

Weekend reading! (OK maybe 2 weekends) AMAZING cache of articles at The Coxe Group site http://bit.ly/my6hW8 & http://bit.ly/k1AGNY

The #AEC Sales Meeting: a “fly on the wall” view http://bit.ly/mwgpgf#architects

Fabulous interviews w Jim Cramer, Marjanne Pearson, Scott Simpson, Ava Abramowitz, Peter Piven et al http://bit.ly/15ihSa#architects

The Strategic Agenda: Securing the Future. 2 day exec ed seminar 8/01-8/02 Harvard U Graduate School of Design http://bit.ly/e8zljY

Granite countertops cost the same around the world. Just like oil. As wages go up, US will make more of its own stuff. http://nyti.ms/mrka7v

Thinkers who are challenging designers? Bruce Sterling, John Thackara, Sir Ken Robinson, Roger Martin, John Maeda http://bit.ly/jZAEDb

Video of Mansueto Library’s 5-story robotic book retrieval system in operation. Now to get robots to read them! http://bit.ly/ikFcD0

Call it the Book Bubble. The Dome for Tomes. Spaceship That Made #Reading Oh-So-Cool. Audacious: Kamin on Jahn http://bit.ly/jishKL

Sustainable Performance Institute promises to deliver on the promise of sustainability http://www.sustainable-performance.org/#green

Looking Beyond the Structure: Critical Thinking for #Designers & #Architectshttp://amzn.to/iAkbEE

Design Thinking for Interiors: Inquiry, Experience, Impact http://bit.ly/iUn5cr & http://amzn.to/kQ3uOT

Take your eyes on a scroll. Eye-popping drawings of Lebbius Woods’ UNDERGROUND BERLIN: the film treatment http://bit.ly/qQMNi

Excellent review of AIA 2011 Convention: Thomas Friedman’s Keynote & Energy-Related Technologies @AECbyteshttp://bit.ly/m0Wp5m#AIA2011

Are #architects too enamored with technology? Q&A: Architects’ Sketchbooks by Susan S. Szenasy @MetropolisMaghttp://bit.ly/iSRVh2

Learn how to protect your organization contractually from risks & legal challenges that come with #BIMhttp://bit.ly/l6Dcgm#revit#AEC

Here’s one way out: UCF freshman Greg Eason traded life in #construction for blossoming golf career http://bit.ly/mP476p#AEC

So everything’s OK after all? “Office of National Statistics accused of exaggerating construction slump.” http://bit.ly/khMVWX

New Strategies for Mobility – Rethinking Urban Transportation from the The #REDCAR Colloquium http://bit.ly/cfUGFT#innovation

Free excerpt from the book The Owner’s Dilemma: Leading with Exuberance @dinethttp://bit.ly/9a8qnP & more http://bit.ly/9WbyxG

Meet four #architects who have managed to bob, duck, weave and advance in a worsening #design market http://bit.ly/xDMRT#AEC

Dear Architecture Graduates: Be Ready, Relentless, and Lucky http://bit.ly/d2z71P

Despite economy, logic, gravity & common sense, young architectural firm lands major projects, expands staff http://bit.ly/mzzGk8

Marketing Architectural Services: Lessons from America’s Best-Managed #Architecture Firms http://bit.ly/fciKJr#AEC#architects

Is Investing in #AEC Firm Business Improvement Really Worth It? (Plus four most common objections to doing so) http://bit.ly/l6uEoM

Lawsuit over construction of major university building is 1st known claim related to use of #BIM by an architect http://bit.ly/ijYpiW

MORE (and IMHO even better) visual notes from IIT Institute of Design Strategy Conference 2011 http://bit.ly/jieG7m

How visual types take notes http://bit.ly/mpSheY

Interview with author http://bit.ly/16kivD of Design Is the Problem: The Future of Design Must be Sustainable http://amzn.to/lUjgX8

The Architect’s New Titles: to Use or Abuse May 14, 2011

Posted by randydeutsch in architect types, BIM, books, career, change, employment, management, software architects, the economy.
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Architects, in an effort to distinguish themselves in a competitive market and work environment, have started to call themselves different things.

Not that they’re going to give up the title architect anytime soon.

They’re in search of a title that more accurately qualifies – and clarifies – what they do as an architect.

With the advent of social media, what we call ourselves in our profiles goes a long way toward how others treat and work with us.

Re-titling it turns out is no longer just for cars

Sometimes we find ourselves using titles that we ourselves aren’t certain what they mean.

And good thing. Because we often use them as much to obfuscate as to communicate.

Many of the newest titles are conjunctions, conflations or co-joining of two or more existing titles – such as business and design – that are meaningful when used independently but when combined leave us ashamed and others feeling abused.

In fact, if you hear someone say “I’m at the intersection of design and business” don’t meet them there – they’re probably lost.

We’ll skip trendy titles such as “Director of Chaos” because architects are more likely to be a “Director of Form.”

And “Director of First Impressions”? A euphemism for Receptionist. (We’ll spare you the Dilbertisms)

Here’s a field guide to some of the ways we are referring to ourselves – and to each other – in this make-it-up-as-you-go world we find ourselves living and working in.

One definition is offered to confuse or Abuse.

The other you’d be better off to Use.

Designer

Abuse: A designer

  • is someone who sees everything as an opportunity for improvement.
  • is someone who has to sell themselves and their talents every time they walk into a room.
  • primarily concerns themselves with how to create a successful communication, product, or experience.
  • is an agent who specifies the structural properties of a design object.
  • is anyone who creates tangible or intangible objects

In other words, there are as many definitions as there are designers.

Use: Architect. Use Designer if you’d to be retained by an owner. See An Architect With Low Self-esteem

Design Consultant

A Design Consultant is a person who borrows your watch, tells you what time it is, pockets the watch, designs a new one for you, sends you a bill for it and puts a lien on it when you don’t pay in 120 days.

Abuse: Specialists in human factors, psychology, business, design, engineering and manufacturing who provide full service consulting for building and product innovation and design.

Use: Freelancer. An architect who can’t find full-time employment.

Design Management

Abuse: Uses project management, design, strategy and supply chain techniques to control a creative process, supports a culture of creativity and build a structure and organization for design.

Use: A manager of design projects.

See: This is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries; and her earlier work, here.

Design Anthropologist

Abuse: Belonging to an interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human. See also: Design Sociologist

Use: Someone with an undergraduate anthropology diploma and a 3 year degree in architecture.

See this.

Design Ninja

Abuse: An unorthodox or unconventional designer. Used more often in web and graphic design.

Use: Design Mercenary (忍者)

See this.

Thought Leader

Pure unadulterated business jargon. An entity that is recognized for having innovative ideas or business ideas that merited attention. ‘Go to’ subject-matter experts in your industry. Period. Here’s how to package your ideas to share with others.

Abuse: Calling yourself one.

Use: Only when others call you this. And even then, don’t ever use it to describe yourself.

Blogger

Abuse: Someone who writes his/her thoughts and feelings online.

Use: Anyone who contributes to a blog or online journal. And I mean anyone.

See: Arbiter of Knowledge and Wisdom

Change Agent

Abuse: Someone who knows what it means to manage the people side of the change equation.

Use: Someone adept at soothing the staff when management changes their mind. See Change Management

Design Thinker

Abuse: Business people trained in design methods.

Use: Design people trained in business methods.

Design thinkers are designers who achieve innovative outputs that drive business success. See this and this and especially this.

BIMworker

Abuse: Design Principals and Senior Designers used to hand off their building designs – and Project Managers and Architects their redlines – to CAD operators. With BIM, it no longer works this way. Like Artworkers in graphic design, BIMworkers initiate, commence, pursue, resolve self-edit and complete the work. If they had money, they would also own it.

Use: BIM Modelers. BIM Managers, BIM Coordinators and BIM Operators will thank you for it.

Information Architect

Abuse: Someone who uses the word “wayfinding” in casual conversation.

Use: An architect knows that if you have to use signage, you’ve failed. Architecture is its own wayfinding.

Design Strategist

Abuse: Someone who provides innovative insights on using design as a strategic resource. Someone who hangs with CEOs of major brand management firms, business school deans, IDEO alum, engineers and professors of design

Use: Someone who uses design to achieve key business objectives. See Design Thinker and Design Guru.

See: To be a design strategist, you either have to be an IDEO veteran, Stanford University lecturer on design, the founder of a customer experience design company – or know someone who is one. Here are the eleven skills sets for what it takes and here and here.

Service Designer

Abuse: Someone who organizes people, infrastructure, communication and material components of a service in order to improve its quality, the interaction between service provider and customers and the customer’s experience. A cross-disciplinary practitioner who combines skills in design, management and process engineering.

Use: Someone who provides numerous benefits to the end user experience when applied to project types such as retail, banking, transportation, & healthcare. See Social Entrepreneur

See Service Design + Design Thinking = This

Design Innovator

Abuse: See Form giver. Someone who gives shape to products, objects and buildings.

Use: Someone who really gets design, puts it to good use and will lead others into the twenty-first century with creative strategies.

See this, probably the best new book on the topic.

Chief X Officer

Where X can be Culture, Interpretation, Learning, Systems, Collaboration, Co-Creation, Creativity, Innovation, Mischief, Imagination, Technology, Information, Fun. As in Chief Storytelling Officer. Someone who has traded real work for knowledge work. A begrudging strategist.

Abuse: A corporate title indicating hierarchy, authority and power. A high ranking officer who gets an office with a window.

Use: Leader. A high ranking officer who gets a windowless office.

Intrepreneur

Abuse: Entrepreneurs who operate by creating business opportunities and practices inside their organization. Employees who – in addition to their workload – develop client relationships and bring in work.

Use: An employee today runs their own company within their company. Any employee who sells wrapping paper or cookies to captured employees on behalf of their kids. See Social Intrepreneur

Serial Entrepreneur

Abuse: An entrepreneur who continuously comes up with new ideas and starts new businesses.

Use: Someone with a short attention span who can’t make their mind up. Someone who comes up with an idea then abandons it, usually for another equally compelling idea. See Serial Intrepreneur

Design Director (especially when conflated with Founder, Owner, CEO, President and Managing Partner)

Abuse: Principal responsible for client, project, financial, design management and coffee making.

Use: Freelancer. Sole proprietor.

Founding Principal and Owner

Use: You. Your name.

X Advocate

Abuse: Whether Sustainability Advocate or IPD Advocate, they’re a person who publicly supports and recommends a particular cause or policy.

Use: Someone who facilitates the process for others but won’t be seen doing it themselves. See X Evangelist

Director of Product Strategy and Innovation

Use: Sales.

Business Architect

Use: Cell phone sales. See Verizon Salesperson

Lecturer

Abuse: Passionate arbiter of knowledge who enjoys learning while teaching.

Use: Job seeking.

See: Speaker, Author, Educator, Mentor

Lean Ambassador

Abuse: Someone who wastes other people’s time and resources by laboriously advocating the use of such systems as Six Sigma, TQM, Lean and other business management methodologies.

Use: Someone who creates value for others by eliminating waste. See IPD Advocate

Knowledge Worker

Abuse: Someone who works at any of the tasks of planning, acquiring, searching, analyzing, organizing, storing, programming, distributing, marketing, or otherwise contributing to the transformation and commerce of information and those (often the same people) who work at using the knowledge so produced.

Use: Employee. Anyone who works for a living – using something other than their hands – at the tasks of developing or using knowledge. Anyone who develops, works with or uses information in the workplace. See Anyone who works for a living

Business Development

Abuse: Someone who uses industry techniques such as gathering intelligence on competitors, generating leads and prospects, managing presentations and designing and generating successful business models, aimed at attracting new clients and penetrating existing markets.

Use: Client-building, client relations and marketing. See Rainmaker

Trusted Advisor

Abuse: Someone who engages clients by focusing attention on the issues and individuals at hand, listening both to what they say and what they leave unsaid, framing the immediate problem from their perspective, envisioning with them how a solution might appear and committing jointly to the actions and resources that will bring it about, all to gain the confidence and earn the trust of their clients.

Use: Architect. While David Maister’s guide is a classic, this and this are also helpful.

Speaker, Author, Educator, Mentor

Abuse: Expert.

Use: Retired. See Scattershot Approach to Capturing Attention on LinkedIn

Now it’s your turn. Are there any titles you are aware of that you don’t see here?

Architecture’s Two Cultures II May 10, 2011

Posted by randydeutsch in architect, identity, pragmatism, technology, transformation.
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Not everybody agreed in my recent post that architecture’s two cultures are “high design” and “high delivery.”

But there was a consensus that there is indeed a rift in the profession.

A split that starts with the way we are trained.

I taught architecture from 2001-2007 in the graduate program at The School of Architecture at the University of Illinois Chicago.

An ARE refresher course, a Professional Practice course and the Integrated Building Science/Design Studio with Dan Wheeler FAIA.

For all the prep work it entailed, and the marathon 4-hour classes, I especially loved teaching this last course.

More importantly, I believed we had discovered the Holy Grail that would successfully bridge education and practice.

I was wrong.

In 2006-2007 Sarah Whiting served as visiting critic and at the school year’s end, she presented her observations of the school to the faculty.

Which boiled down to this: it was neither fish nor fowl.

Neither known for design nor technology, the school, in her eyes, fell something short of either.

There are a number of ways the faculty could have reacted to this information.

East coast elite academic theorist frowns-upon industrious Midwest architecture program,

Was how they chose to take it.

Her comments played to the low self-regarding intellectual underachiever in every Midwesterner.

The faculty took it hard and were faced with a choice:

Don’t even try to be all things.

Pick one and run with it.

Director Robert Somol soon after came on board and brought with him a culture change.

Taking sides

Integrated Building Science/Design Studio was a tough course and made demands on the students. No doubt.

Stretching their design and technology chops at one and the same time, the pressure took a toll on its students.

That said, their design projects were both innovative and real, the outcomes admirable.

But with their new director the direction was clear:

You can’t be both great and real.

Choose one.

Choose great.

Because real’s not our brand

Cool won out over cool + buildable in school.

Just as cool wins out over cool + billable in the profession.

I personally am looking forward to when the pendulum swings back toward reality, as it inevitably does every 10 years or so.

When style goes out of fashion.

I plan on heading-up the integrated design program when it does.

You’re invited to stop by to sit in on the design reviews.

We’ll be inspiring future architects who are needed by the world, not just by other architects.

The school got rid of these courses because they didn’t fit the brand.

And what is the brand?

High design.

Architect, what is your brand?

World, what is our brand?

What we talk about when we talk about integrated design

One year, after an end of year graduate design jury, I was asked by my fellow instructors to select from the 60 student’s 30 projects what I believed to be the strongest design.

My first mistake was going first.

Given the combined, integrated building science/design studio make-up of the course, I selected a project that I felt was the best from both perspectives:

Strong design/strong buildability.

The project was good, even excellent, on a number of levels; and it had integrity.

It was a project that, if built, would have improved the world in some small way.

That could not be said of every project.

Wrong answer.

The 3 other instructors, in cahoots, selected a pure Miesian jewelbox – a project that, to anyone outside that room, would be hard-pressed to distinguish from a dozen others.

But the consensus was telling:

What we talk about when we talk about integrated design is style.

Say what?

In the May 2011 Architect magazine is an article entitled A New Theory War?

The fact that the title ends with a question mark will prove telling.

“If academic debates over style have quieted,” the subheading reads, “a divide persists between the proponents of practice-based and theoretical instruction. Two prominent educators argue the respective merits of these approaches.”

Or do they?

Ted Landsmark, President of Boston Architectural College (BAC,) wrote about practice in Learning Through Experience.

Anthony Vidler, Dean, Irwin S. Chanin School of Architecture at The Cooper Union wrote a piece on theory entitled Thinking About Architecture.

It becomes almost immediately apparent that something went awry in the execution of this article.

The fact that the two are arguing for the opposing side may have something to do with it.

Or the fact that these educators are supposed to be debating how much importance theory should have in a curriculum,

Except nobody appears to have bothered to tell them that that was the assignment.

Read the article.

Whether a typographer’s mess-up or editor’s oversight, the practice piece is more theoretical than the thinking piece.

And vice versa.

In the practice piece, Landsmark – who is supposed to be speaking about practice-based instruction – provides us with a veritable shopping list of the latest buzz words and smorgasbord of cited sources and unnecessarily complicated explications.

There’s mention of “design thinking,” “theoretical constructs,” “students…working in empirical contexts” to “reverse the degradation of our ecosphere.”

The word “architect” or “architecture” doesn’t occur until the 4th paragraph.

Where is “building science,” “building technology,” “professional practice,” “collaboration,” “integrated practice,” “integrated teams”?

The piling-on of terms doesn’t answer the question:

Does practice-based learning have a prayer against design theory?

In comparison, Vidler’s piece is vastly more practical and practice-minded, well-reasoned and balanced.

And his was the theory piece.

“There seems to be little argument that practical wisdom holds a necessary place in the curriculum,” opens the second paragraph, putting an end to any doubts.

And any reason to continue reading.

With this article there was an enormous opportunity to discuss the strengths and weaknesses, benefits and challenges, of the two cultures.

And how together they might lead to the architect’s renewed leadership position in the industry.

And that opportunity was squandered.

We’re left hanging with the question, unanswered.

And – as with the integrated studio tossed aside in favor of the brand – a sense of loss for what could have been.

If only we had chosen what is real with what we know to be great.

 

A Lifeline for a Profession Adrift May 7, 2011

Posted by randydeutsch in BIM, books, career, change, collaboration, creativity, environment, fiction, IPD, marginalization, pragmatism, productive thinking, questions, Revit, technology.
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3 comments

Using books as floatation devices is nothing new.

Cradle to Cradle, subtitled Remaking the Way We Make Things, is printed on waterproof paper for this reason.

Poetry anthologies served this purpose after 9/11 as did commonplace books carried by soldiers.

In fact, the book I’m about to introduce you to explains the original use of the word “communication” to mean bringing something to the “common place, to the community, to make it part of the larger social group.”

That is what I hope to accomplish with this review.

Building Knowledge in Architecture is a new book and lifesaver by architect, educator, researcher, scholar and poet, Richard Foqué.

On the academic side, Foqué is a professor and dean emeritus at the Henry van de Velde Higher Institute of Architecture at the University College Antwerp.

On the practice side, Foqué is the founder and honorary principal of FDA Architects (now OSAR), one of the largest architectural firms in Flanders.

Richard Foqué’s work is characterized by the integration of architecture, art, design and science and reflected in the book “Bringing the World into Culture”, dedicated to Foqué and in which 21 eminent scholars, architects and designers bring a tribute to his work. An interdisciplinary thinker, Foqué lives and works in Antwerp, Belgium.

But don’t read Building Knowledge in Architecture because of his credentials.

Read this book because Richard Foqué is the first poet to write beautifully and meaningfully about the architect, design, creativity,

And as importantly, digital design tools such as BIM and collaborative work processes such as integrated design, design-build, lean construction and design thinking, subjects at the focus of these discussions.

You had me at Introduction

A book, like any of us, competes in a marketplace for attention.

Building Knowledge in Architecture, until today, appears to have been satisfied waiting patiently to be discovered on library shelves.

Book, wait no more.

To stand out and distinguish yourself, says consultant and author Sally Hogshead, you get only 9 seconds.

Because that’s how long our attention spans today have been shortened to.

Reader, here I’ll introduce you to what will surely become a fine traveling companion and fellow conversationalist in the weeks ahead.

But I’ll need 9 minutes to do so – not 9 seconds. So please bear with me.

Man Measuring the Clouds

A passing glance at a sculpture, Man Measuring the Clouds, inspired Foqué to reflect on architecture and what it means to be an architect today.

“The architect works in the field of tension between imagination and reality. The architect’s task is to convert the dreams and often unreachable wishes of the client into a buildable concept, which should be functional, technically resolved, and in compliance with all building and safety codes, but at the same time must inspire a sense of well-being and have the necessary aesthetic qualities to contribute to and enrich its context.”

Foqué then asks:

“Is the architect the person who is measuring the clouds all the time? Is architectural design, per se, an impossible task to perform? In other words, what is the essence of being an architect? What are the skills, competencies, and knowledge an architect needs to perform as a true professional?”

Aware of the access to practical knowledge readily available to other fields such as medicine, business and law, things can be otherwise for the architectural profession, the author sets out in search of a robust knowledge base architects can access:

“In my own practice, I have endeavored to use my professional experience and accumulated know-how in an innovative way for every new commission. But I have always been left with a feeling of discontent: Could I have done better? Did I use all the creative potential and knowledge at my disposal, and did I not overlook essential elements?”

Foqué concludes that the architectural profession no longer has a shared knowledge base. Building Knowledge in Architecture asks all of the important questions:

“Why did we abandon or sacrifice (this) knowledge base? Why is the architectural profession drifting? Why are we sometimes reinventing the obvious? Why do we struggle to cope with contemporary technological evolution, and why is it so difficult to integrate in a satisfactory way new findings and insights into our design solutions? Why are we losing ground, and why are essential responsibilities of our professional practice being assumed by others?”

One page into the book, you realize you have underlined every line. It is one of those books.

The Creation of New Knowledge through Practice

The book is organized in two parts.

In Part 1, Building Knowledge in Architecture serves as a practical overview of contemporary architectural design methods, and proposes design – apart from science and art – as a third way to investigate the real world.

“Perceiving themselves as practitioners of a ‘creative’ profession, architects hover between science and art.” p. 25

This is one of the very few books that discuss new digital design tools such as building information modeling (BIM) from academic, theoretical and practical standpoints (discussed for the first time on p. 93.)

But also integrated project delivery (IPD) or at least a facsimile of the same.

In the section called The Exteriorization of the Design Process, Foqué indicates that recent evolution of communication information technology processes forces designers

“…to interact increasingly with his environment. He has no escape, so to speak, but must engage in a permanent dialogue with his surrounding world.” p. 82

Foqué points out that the concept of transdisciplinarity – and the way specialized knowledge can be integrated – harkens back to the work of developmental child psychologist, Jean Piaget, in the 1970’s.

Where, according to the author, specialized knowledge needs to be incorporated into a comprehensive body of integrated knowledge, “within a global system of values and well-considered choices.”

Per Piaget, those who have taken part on integrated design teams will recognize the suggestion that multidisciplinary collaboration is, at root, child’s play.

Key quotes:

“Learning should be revalorized in the sense that the creators of knowledge should also be held accountable for the application of that knowledge.” P. 24

“It is recognized that at the modern university, there exists a hierarchy of knowledge, which starts with the basic and fundamental science at the top, applied science in the middle, and technical skills at the bottom.” P. 26

Explaining why digital design tools, while used extensively, are infrequently taught at the university.

“…grounded in the field of tension between ‘technical’ performance and ‘artistic’ creation. It is exactly in that field of tension that every professional discipline grounds its own knowledge base.” P. 26

Foqué defines a critical component of the architect’s arsenal, intuition, as “a not-yet-conceptualized and not-yet-systematized form of knowledge.” P. 27

Beautiful.

Before I go on to quote every line in the book, I want to point out an additional pleasure in reading a book written with a poet’s sensibility.

In describing the synergistic integration of art, science and technology, Foqué uses the seemingly simple example of learning to ride a bike.

“If you describe every part of a bike in extreme detail and add these descriptions together, you will by no means have produced an appropriate description of a bike.”

He concludes this explanation:

“In other words, it is not by knowing the why that you master the how. You need to add the artistic dimension, the art of bike-riding.”

As only a poet – who is also an architect, educator, scholar – could have written.

Foqué explains the now familiar story of how architects abandoned responsibility, and in doing so, relinquished authority, over the past 40 years.

He asks: How can we reverse this decline?

Part 2 of the book presents his case, so to speak.

Reinventing the Obvious

In Part 2, Building Knowledge in Architecture makes the case for case studies in architecture.

The case goes something like this:

Because case studies are used as teaching tools at law, medicine, and in MBA programs, architectural training should also include more reading and creating of case studies.

Here’s the problem with this argument:

It doesn’t need to be made.

In the introduction, the author asks: Why are we sometimes reinventing the obvious?

And then proceeds to fall into this same trap.

Architecture curriculums already make use of case studies. I know, for example, when I taught an integrated design/technology studio, we made great use of them.

They are not only, as the author argues, a practical tool for documenting complicated building projects, finding solutions to technical problems and expanding a firm’s expertise.

They are also excellent opportunities for having architecture students work in teams and learn how to collaborate on a project team while still in school.

The complexity of building projects almost guarantees that the teams will be multidisciplinary.

An example is Aaron Greven’s course in the College of Architecture at Illinois Institute of Technology (IIT) in the Integrated Building Delivery program, a class that focuses on integrated practices and the technology that facilitates collaboration across a broad range of building project participants, for the Masters in Integrated Building Delivery program, a post-professional program that is in its pilot phase.

While the example does not prove the rule, I have previously reviewed these case study presentations here.

And more recently, they have been reviewed here.

The book does an excellent job explaining case study research as a means to establish a knowledge base and, as importantly, develops a practical method to do so.

“Architecture is no longer considered a true discipline, based on a comprehensive knowledge base, as it was for more than 2000 years. It is clear that this situation is no longer tenable, if architecture wants to survive in the Information Age, and in a quickly changing globalized world. A key question regarding the discipline of architecture today is how we can build a store of knowledge again.” P.174

But for me, proving the case for use of case studies in architectural education is not the reason to read this book.

This point has been made before here and more importantly, here.

Perhaps it is not case studies that are needed but a knowledge management and information system that can readily access the design professional’s accumulated knowledge.

There are people out there who do just this.

But this book does provide the rationale as well as a unique approach to constructing case studies, grounded in the arguments and methodology presented in the first part of the book.

And more importantly, this book explains how we can build knowledge in our profession and industry through the use of case studies.

Eminently Tweetable

The strengths of the book overwhelm its few weaknesses.

Weaknesses first. For all of the wonderful discussion about design and creativity throughout the first part of the book, there is nary a general mention of or reference to either in the index. It is almost as though the index was created for academics who might scrutinize sources for perfunctorily academic reasons but alas, not for the general reader’s ease of use.

Likewise, many of the otherwise wonderfully rich sources cited, are from the 1970’s or earlier. The book would have benefitted the reader (but no doubt not fellow academics) by referencing more contemporary examples of the same ideas or even the cited author’s more recent work.

On the strength side, the book’s diagrams are truly spectacular and help to illustrate many of the book’s finer concepts.

Another remarkable and no doubt unintended strength of the book is it is eminently tweetable.

A book of well-composed sentences, Building Knowledge in Architecture is remarkably aphoristic, and there are literally hundreds of quotable 140 character lines that are just crying out to be tweeted on Twitter:

“Intuitive thinking and rational thinking are not opponents; they are the twin poles between which the artist structures reality.” http://amzn.to/lyhDEl

Foqué explains that in earlier craft societies, severe penalties were imposed on those members who reveal knowledge in public. P. 93

Today, we are rewarded for the same by being retweeted.

See below for how critical Twitter is to this discussion.

Read or drown

It doesn’t matter if you don’t learn anything new by reading this book (you will.)

Because, after reading it, you will be able to say that you know what you know for the first time.

And that is some accomplishment. For any book.

It is absolutely critical that you read this book. Why?

Here are 3 reasons:

For all of the reasons I have stated up above.

For the reason that it tells us where we have been, where we are today and where we are headed.

And for this reason:

When drowning and you are thrown a life preserver you don’t say, “no thanks, I’ve seen one of these before,” and toss your line to safety aside.

A strength of this author, as mentioned, is that he has one foot in academia and the other in practice, a perspective evident in nearly every sentence:

“Professional disciplines…reduce the gap between real world problems and academic research, research increasingly captured by its own agenda.” P. 25

A book such as this can go a long way starting to fill the gap between education and practice.

That the author is a published poet can be seen in the book’s nearly perfect prose – so clear that you will not need to go back and read any sentence twice.

But you will do so anyway.

Because the sentences are so well-written they’ll strike a chord in you.

And you will find yourself rereading them for the sheer wonder and pleasure.

So don’t read Building Knowledge in Architecture because it develops a general design theory, a theoretical framework and practical instrumentation to establish a knowledge base for the discipline of architecture.

Read it if you want to improve your understanding of the impact and motives on decision making so that your designs are more responsive to real needs.

Read Building Knowledge in Architecture because you are an architect, an educator or student.

Read it because books like this are why we still have books.

Read Building Knowledge in Architecture because we as a profession are adrift and this book has been thrown to us as a lifeline.

Read it because at a time when the publishing and construction industry are experiencing upheavals, it is heartening to discover a book that is as well-written and well-illustrated as it is well-constructed and physically beautiful.

The book feels good in the hand, like a book by Peter Zumthor.

When you hold it for the first time you will feel

as though you have done so before,

as though the book is being returned to you

after a long absence.

To you alone.

That is because this book has been written for you.

The book, Building Knowledge in Architecture, was recommended to me by Ryan Schultz, founder of http://www.openingdesign.com/ via Twitter

@randydeutsch Hi Randy, speaking of books… ran across this one today in the library… looks right up our alley: http://amzn.to/hX0YG2

@theoryshaw P. 78 of Building Knowledge in Architecture (Design as a rational Process: The Triangle Broken) could be your mission statement. Thanks!

Ryan, with fellow IPD maven Oscia Timschell, is launching a beta version of the new site in time for the AIA National Convention. Check it out and follow Ryan on Twitter @theoryshaw

FYI This blog was posted for readers at my other blog by a different name.

Architecture’s Two Cultures (AND a Crucial Third) May 1, 2011

Posted by randydeutsch in architect, BIM, books, collaboration, essence, function, pragmatism, questions, sustainability, transformation, transition.
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9 comments

Architecture today exhibits a clear dividing line between the haves and have-nots.

Between us and them.

It’s not a matter of who’s on top and who’s on bottom – one being high and the other low – for they are both high-minded.

High-minded, that is, about different things.

The Two Cultures was an influential lecture, given just over 50 years ago this week, by scientist and novelist C. P. Snow about how the breakdown of communication between the “two cultures” of modern society — the sciences and humanities — was holding us back from solving the world’s major problems.

Architecture’s two cultures, similarly, can be best described as “high design” and “high delivery”.

In other words, architects devoted to architecture as art, and architects devoted to serving clients.

This model owes something to Weld Coxe, founder of the service professions management firm The Coxe Group, who passed away last month.

You can find a clear description of their model, published 25 years ago, here.

For simplicity’s sake, I am clumping together service and delivery, for they have one big thing in common: a client.

For some this might be likened to clumping together Vitruvius’ commodity and firmness and pitting them against delight.

Whereas, for high art (paper architecture, etc.), while patrons are welcome, they aren’t necessary.

Versus

It’s almost impossible to describe the two cultures without making a value judgment.

Innovators vs. Perpetuators of the status quo.

Ideas vs. Things.

Form vs. Function.

Thinking differently vs. The standard of care.

Sophisticated urban architects vs. Prosaic suburban architects.

AIA members vs. SARA members (or any other so-called alternative-AIA organizations.)

Local office continuing education events sponsored by USG Corp. vs. Outlier office sponsored industry events by Big Ass Fans.

The Architect’s Newspaper vs. Architect magazine.

Dwell and Domus vs. House Beautiful and Fine Homebuilding.

You get the idea.

In fact, it was a magazine that got this whole discussion rolling.

At the AIA Committee on Design Knowledge Community, an architect started a KnowledgeNet discussion thread last month concerning the Record Houses 2011 magazine issue.

The argument boils down to one word: elitism.

Record Houses, the argument goes, is elitist.

Exclusive, exclusionary and undemocratic.

Various voices chimed-in, leaving messages that, generally, complained the houses awarded year after year exhibit poor construction decision-making.

Or are uncomfortable to live in.

Or aren’t code-worthy.

Or don’t use construction best practices.

Or are unsustainable.

Or they leak.

In other words, their comments seem to say, “they may be art but I wouldn’t want to live in one.”

Several mentioned that these high-design homes perpetuate the image of the architect as designing for themselves, for each other or to receive awards and recognition.

Anything, really, but for what the world needs from a home today: shelter, safety, solace.

That Record Homes, if viewed in a doctor’s office by a non-architect, may leave the wrong conclusion of what we truly stand for as a profession, of where our true interests lie, and of what we value and believe.

In defense of the Record Houses issue, one architect admitted liking one of the houses:

“Do I design this way? I don’t have the client, the budget or, let’s face it, the talent.”

Another added:

“There are some beautifully resolved and detailed houses in the article, why the hate? I will argue for the issues of safety in public buildings but to use that as a metric for the merits of design for a home is misplaced…”

One counterpoint sums up the opposing side’s argument:

“Great architecture should be based on more than art alone. Otherwise it is sculpture.”

Architecture’s Third Culture

Just as CP Snow’s Two Cultures were welcomed by a Third Culture 20 years ago, so are ours today.

Snow’s Third Culture was a group envisioned as “curious non-scientists who could bridge the gap between scientists and humanists.”

In 1991, literary agent John Brockman wrote an essay entitled “The Third Culture.”

Architecture’s Third Culture could also be best described as a bridge.

One that can bridge a gaping hole between design and construction.

Architecture’s Third Culture would bridge the gap by removing the “vs.” between the two sides.

Replacing “vs.” with an “and.”

Today, for the world we face, we need to do both.

We need to be both.

Both/and. Not either/or.

For a world in need we, as architects, need to be more.

Because the world needs more.

And we have what it takes – as individuals, teams, firms and profession – to rise to the occasion.

We cannot afford any longer to stand apart.

To emphasize one side over the other.

Or ignore one side altogether.

Yes, the world needs beauty as much as it needs our services.

We need, today more than ever, to integrate our predilections and capabilities and stand together as one profession, however diverse we may be as individuals.

And we can start by dropping the divisiveness.

Replacing “vs.” with a simple “and.”

Architecture’s Next Destination (AND)

Call it the Yes AND movement.

We commit, here on out, in our work and in our lives, to address both ideas and things.

Both form and function.

Technology and process.

Academics and practitioners.

Design and construction.

Both thinking differently and exceeding the standard of care.

Beauty and sustainability.

BIM and integrated design.

To creating sophisticated, urban places and the revitalization of the suburbs.

To belong to – and volunteer at – any organization of our choosing.

Despite our schooling and training, which may have emphasized one over the other.

What we ought to have been doing all along.

Improv Wisdom

It’s like the old improv “Yes And” game.

The game represents a vital rule of improvisational theater:

Never deny your fellow actor.

Take what you’re given, whatever line you’re fed, and say “yes and…”

Be willing and able to accept the ideas the other person conveys.

Then, it’s your turn to add to the scene.

This improv principle is known as “Yes And.” Here’s how it works:

At the beginning of the scene, Character #1 will begin by establishing setting and plot.

Character #1: What a terrible time to be an architect!

Following the “Yes And” method, Character #2 will accept the premise and add onto the situation.

Character #2: Yep and the boss said we don’t get no salary until this model is coordinated.

Character #1: Yes and ain’t he the meanest cuss we’ve ever worked for?

Character #2: Yep and it’s made me think about leaving behind this cowboy life and headin’ off for bluer horizons. (Learn more about the method here.)

Seated with the project team, someone tosses out an idea that troubles you.

Never deny your teammate. You respond by saying, “Yes and…”

Don’t like what the client has given you in the way of a program, schedule or budget?

Never deny your client. “Yes and…”

Don’t like what the economy has given you?

Never deny your circumstances. “Yes and…”

Or the site. Or the budget. Or the schedule.

Yes And: Not either/Or.

Yes And: A Collaborative Attitude.

Yes And: Architecture’s Third Culture

Yes And: Architect’s New Direction

Yes And: Architecture’s Next Destination

This is the message we want to be making to others.

Do you agree?

Watch for Architecture’s Two Cultures (AND a Crucial Third) Part 2