Tags: A.R.E. exam, architect's licensing exam, Donald Schön, economic crisis, Elaine Scarry, MIT, The Reflective Practitioner, Thinking in an Emergency, urgency
Some might say it was taking (or retaking) the licensing exam.
For others, it was the late-nighters before a major deadline when nerves were on edge.
For still others, it was biting their tongue while their boss took credit for an idea that only moments earlier they themselves had uttered.
When I think of the hardest thing I’ve had to do as an architect, it is something completely different.
It’s not even something that occurred in the past.
It’s something that is happening right now.
Because, for me, the hardest thing I have ever had to do as an architect is to be an architect.
Merely being an architect today is the hardest thing I have ever had to do. Period.
As it turns out, architects are uniquely equipped to deal with our current situation.
In an earlier post I listed the many well-known attributes of the architect.
- are optimists
- balance multiple intelligences
- are wired to care
- do more with less
- are strategists
- think in terms of systems, not just things
There are 101 more.
One I failed to call attention to is the ability to think on their feet.
What MIT professor Donald Schön, in The Reflective Practitioner: How Professionals Think in Action, called reflection-in-action.
In the book, Schön examined five professions—engineering, architecture, management, psychotherapy and town planning—to explain how professionals go about solving problems.
The best professionals, Schön maintains, know more than they can put into words.
In other words, tacit (or embodied) knowledge.
Tacit knowledge, in being intuitive and experience-based, is hard to define.
Nonetheless, it is regarded as the most valuable source of knowledge.
And the most likely to lead to creative breakthroughs.
To meet the challenges of their work, professionals such as architects rely less on rules-of-thumb and methodologies learned in school than on improvisation learned in practice.
The improvisation that occurs when we’re giving an extemporaneous presentation and, afterwards, don’t know where our words came from.
This unarticulated, largely unexamined process – the subject of Schön’s book – shows precisely how ”reflection-in-action” works.
And how this vital creativity might be fostered in future professionals.
Detractors of Schön’s notion of “reflection in action” point out that there is seldom time for reflection when a person is engaged in work.
But it is this very absence of time that renders the architect’s ability to think on their feet all the more remarkable.
And necessary today.
Our goal as architects is to move our situation from being dire to one that is manageable.
Urgent, but no longer an out-of-control crisis.
A sense of urgency is important for architects to experience.
Urgency provides momentum and evidence of motivation.
The problem is that we remain in a crisis state and – like the proverbial frog that doesn’t realize it is in gradually boiling water – we no longer realize it.
Because – whether through fear or utter exhaustion – we have lost our perspective on our situation.
This is where one of our most critical attributes comes in: our ability to think in the midst of a crisis.
For practicing architecture presents us with an almost unrelenting state of crisis.
In Elaine Scarry’s new book, Thinking in an Emergency, she draws on the work of philosophers, neuroscientists and artists, to prove decisively that thinking and rapid action are compatible.
In this light, practices that we dismiss as mere habit and protocol instead represent rigorous, effective modes of thought that we must champion in times of crisis.
How is our profession – and individual architects that constitute this profession – acting in this crisis situation?
Why do we seem inclined to abandon rationality, debate and deliberation, allowing others to take the reins of responsibility out of our hands?
Architecture is an institution that relies on engrained training and cooperation to succeed.
Scarry’s argument is that forethought and the inculcation of virtues form the only bulwark against panic when disaster strikes.
And in order to think on our feet, we need all the bulwarks against panic we can get.
Don’t Waste a Good Crisis
So while thinking on one’s feet is a useful ability and talent, use this time for forethought and the inculcation of virtues.
This is the time to prepare your thinking – and those you work with – to prepare for inevitable professional states of emergency.
We all have a great deal we can learn during lean times.
And we may never see a better time than today to do so.
For a good crisis is a terrible thing to waste.
Architect 2Tweets – The Week in Tweets May 28, 2011Posted by randydeutsch in architect, architect types, architecture industry, books, career, collaboration, creativity, employment, identity, management, sustainability, technology, the economy, transformation, transition.
Tags: architect Barbie, architects, architecture, CONSTRUCT, construction, retweets, tweets, twitter
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Take a look. Click on the links to find articles, websites and other resources.
If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it. And if you like what you see, follow me on Twitter @randydeutsch
Online Attendee Registration Opens Early June for @CONSTRUCTshow Free Exhibit Hall Admission & Discounted Education Packages thru Aug 11
The Architect of Flowers http://amzn.to/jrXJCh ‘Dreamlike and ethereal’ stories
Insurer: Payment delays, fragile construction industry conditions mean more building subcontractors go out of business http://bit.ly/lPLWWQ
The first warning sign that a project is in trouble. Sometimes it even begins before the project does http://bit.ly/aRY7fp
Model of San Francisco, made with 100,000 Toothpicks, began in 1976 – 3000 hours later http://bit.ly/juD4iK
Renter Nation: Since housing meltdown, nearly 3 million households have become renters. 3 million more expected by 2015 http://bit.ly/kUt51j
“There’s nothing off-putting about sustainability. Find someone who is in favor of purposely ruining the future” http://bit.ly/lV2GcG
THE construction industry, regarded as a barometer for economic activity, is now a volatile, unpredictable barometer http://bit.ly/jCwYcp
Why crumbling of America’s transportation infrastructure is a good thing, according to developers http://bit.ly/f6l6Cp
In a modern day Dark Ages with the potential for another great Renaissance? The 21st Century Renaissance http://bit.ly/a2wPeb
Polymath, Renaissance person, Multidisciplinarian (!) – Why we all must become one http://zd.net/kRoKem
To compete in a knowledge-based economy business leaders need to reinvent themselves as innovators in services http://bit.ly/ixxU24
Connections, James Burke’s iconic BBC series on the history of innovation, free to watch online http://j.mp/fcppDy
Architect 2Tweets May 22, 2011Posted by randydeutsch in BIM, books, career, creativity, employment, optimism, questions, survival, sustainability, the economy.
Tags: AEC, BIM, construction, David Meerman Scott, Harvard University Graduate School of Design, John Maeda, John Thackara, modular, prefab, Roger Martin, RT, Sir Ken Robinson, Thomas Friedman, tweets, twitter
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Architect- and Architecture-related Tweets that my followers on Twitter have shared with their followers (retweeted or RT in Twitter parlance.)
Take a look. If you are not a Tweeter, by browsing the list of micro-posts you will get a good idea of how I use it.
And if you like what you see, follow me on Twitter @randydeutsch
Finally, some good news for the hard-hit design profession: Firms are hiring again! Architecture Employment on the Rise http://bit.ly/lZ4caM
The Strategic Agenda: Securing the Future. 2 day exec ed seminar 8/01-8/02 Harvard U Graduate School of Design http://bit.ly/e8zljY
Granite countertops cost the same around the world. Just like oil. As wages go up, US will make more of its own stuff. http://nyti.ms/mrka7v
Thinkers who are challenging designers? Bruce Sterling, John Thackara, Sir Ken Robinson, Roger Martin, John Maeda http://bit.ly/jZAEDb
Video of Mansueto Library’s 5-story robotic book retrieval system in operation. Now to get robots to read them! http://bit.ly/ikFcD0
Take your eyes on a scroll. Eye-popping drawings of Lebbius Woods’ UNDERGROUND BERLIN: the film treatment http://bit.ly/qQMNi
So everything’s OK after all? “Office of National Statistics accused of exaggerating construction slump.” http://bit.ly/khMVWX
Dear Architecture Graduates: Be Ready, Relentless, and Lucky http://bit.ly/d2z71P
Despite economy, logic, gravity & common sense, young architectural firm lands major projects, expands staff http://bit.ly/mzzGk8
MORE (and IMHO even better) visual notes from IIT Institute of Design Strategy Conference 2011 http://bit.ly/jieG7m
How visual types take notes http://bit.ly/mpSheY
A Lifeline for a Profession Adrift May 7, 2011Posted by randydeutsch in BIM, books, career, change, collaboration, creativity, environment, fiction, IPD, marginalization, pragmatism, productive thinking, questions, Revit, technology.
Tags: BIM, building information modeling, case studies, cradle to cradle, design-build, integrated design, integrated practice, integrated project delivery, IPD, lean construction, sally hogshead, virtual construction
Using books as floatation devices is nothing new.
Cradle to Cradle, subtitled Remaking the Way We Make Things, is printed on waterproof paper for this reason.
Poetry anthologies served this purpose after 9/11 as did commonplace books carried by soldiers.
In fact, the book I’m about to introduce you to explains the original use of the word “communication” to mean bringing something to the “common place, to the community, to make it part of the larger social group.”
That is what I hope to accomplish with this review.
Building Knowledge in Architecture is a new book and lifesaver by architect, educator, researcher, scholar and poet, Richard Foqué.
On the academic side, Foqué is a professor and dean emeritus at the Henry van de Velde Higher Institute of Architecture at the University College Antwerp.
On the practice side, Foqué is the founder and honorary principal of FDA Architects (now OSAR), one of the largest architectural firms in Flanders.
Richard Foqué’s work is characterized by the integration of architecture, art, design and science and reflected in the book “Bringing the World into Culture”, dedicated to Foqué and in which 21 eminent scholars, architects and designers bring a tribute to his work. An interdisciplinary thinker, Foqué lives and works in Antwerp, Belgium.
But don’t read Building Knowledge in Architecture because of his credentials.
Read this book because Richard Foqué is the first poet to write beautifully and meaningfully about the architect, design, creativity,
And as importantly, digital design tools such as BIM and collaborative work processes such as integrated design, design-build, lean construction and design thinking, subjects at the focus of these discussions.
You had me at Introduction
A book, like any of us, competes in a marketplace for attention.
Building Knowledge in Architecture, until today, appears to have been satisfied waiting patiently to be discovered on library shelves.
Book, wait no more.
Because that’s how long our attention spans today have been shortened to.
Reader, here I’ll introduce you to what will surely become a fine traveling companion and fellow conversationalist in the weeks ahead.
But I’ll need 9 minutes to do so – not 9 seconds. So please bear with me.
Man Measuring the Clouds
A passing glance at a sculpture, Man Measuring the Clouds, inspired Foqué to reflect on architecture and what it means to be an architect today.
“The architect works in the field of tension between imagination and reality. The architect’s task is to convert the dreams and often unreachable wishes of the client into a buildable concept, which should be functional, technically resolved, and in compliance with all building and safety codes, but at the same time must inspire a sense of well-being and have the necessary aesthetic qualities to contribute to and enrich its context.”
Foqué then asks:
“Is the architect the person who is measuring the clouds all the time? Is architectural design, per se, an impossible task to perform? In other words, what is the essence of being an architect? What are the skills, competencies, and knowledge an architect needs to perform as a true professional?”
Aware of the access to practical knowledge readily available to other fields such as medicine, business and law, things can be otherwise for the architectural profession, the author sets out in search of a robust knowledge base architects can access:
“In my own practice, I have endeavored to use my professional experience and accumulated know-how in an innovative way for every new commission. But I have always been left with a feeling of discontent: Could I have done better? Did I use all the creative potential and knowledge at my disposal, and did I not overlook essential elements?”
Foqué concludes that the architectural profession no longer has a shared knowledge base. Building Knowledge in Architecture asks all of the important questions:
“Why did we abandon or sacrifice (this) knowledge base? Why is the architectural profession drifting? Why are we sometimes reinventing the obvious? Why do we struggle to cope with contemporary technological evolution, and why is it so difficult to integrate in a satisfactory way new findings and insights into our design solutions? Why are we losing ground, and why are essential responsibilities of our professional practice being assumed by others?”
One page into the book, you realize you have underlined every line. It is one of those books.
The book is organized in two parts.
In Part 1, Building Knowledge in Architecture serves as a practical overview of contemporary architectural design methods, and proposes design – apart from science and art – as a third way to investigate the real world.
“Perceiving themselves as practitioners of a ‘creative’ profession, architects hover between science and art.” p. 25
This is one of the very few books that discuss new digital design tools such as building information modeling (BIM) from academic, theoretical and practical standpoints (discussed for the first time on p. 93.)
But also integrated project delivery (IPD) or at least a facsimile of the same.
In the section called The Exteriorization of the Design Process, Foqué indicates that recent evolution of communication information technology processes forces designers
“…to interact increasingly with his environment. He has no escape, so to speak, but must engage in a permanent dialogue with his surrounding world.” p. 82
Foqué points out that the concept of transdisciplinarity – and the way specialized knowledge can be integrated – harkens back to the work of developmental child psychologist, Jean Piaget, in the 1970’s.
Where, according to the author, specialized knowledge needs to be incorporated into a comprehensive body of integrated knowledge, “within a global system of values and well-considered choices.”
Per Piaget, those who have taken part on integrated design teams will recognize the suggestion that multidisciplinary collaboration is, at root, child’s play.
“Learning should be revalorized in the sense that the creators of knowledge should also be held accountable for the application of that knowledge.” P. 24
“It is recognized that at the modern university, there exists a hierarchy of knowledge, which starts with the basic and fundamental science at the top, applied science in the middle, and technical skills at the bottom.” P. 26
Explaining why digital design tools, while used extensively, are infrequently taught at the university.
“…grounded in the field of tension between ‘technical’ performance and ‘artistic’ creation. It is exactly in that field of tension that every professional discipline grounds its own knowledge base.” P. 26
Foqué defines a critical component of the architect’s arsenal, intuition, as “a not-yet-conceptualized and not-yet-systematized form of knowledge.” P. 27
Before I go on to quote every line in the book, I want to point out an additional pleasure in reading a book written with a poet’s sensibility.
In describing the synergistic integration of art, science and technology, Foqué uses the seemingly simple example of learning to ride a bike.
“If you describe every part of a bike in extreme detail and add these descriptions together, you will by no means have produced an appropriate description of a bike.”
He concludes this explanation:
“In other words, it is not by knowing the why that you master the how. You need to add the artistic dimension, the art of bike-riding.”
As only a poet – who is also an architect, educator, scholar – could have written.
Foqué explains the now familiar story of how architects abandoned responsibility, and in doing so, relinquished authority, over the past 40 years.
He asks: How can we reverse this decline?
Part 2 of the book presents his case, so to speak.
Reinventing the Obvious
In Part 2, Building Knowledge in Architecture makes the case for case studies in architecture.
The case goes something like this:
Because case studies are used as teaching tools at law, medicine, and in MBA programs, architectural training should also include more reading and creating of case studies.
Here’s the problem with this argument:
It doesn’t need to be made.
In the introduction, the author asks: Why are we sometimes reinventing the obvious?
And then proceeds to fall into this same trap.
Architecture curriculums already make use of case studies. I know, for example, when I taught an integrated design/technology studio, we made great use of them.
They are not only, as the author argues, a practical tool for documenting complicated building projects, finding solutions to technical problems and expanding a firm’s expertise.
They are also excellent opportunities for having architecture students work in teams and learn how to collaborate on a project team while still in school.
The complexity of building projects almost guarantees that the teams will be multidisciplinary.
An example is Aaron Greven’s course in the College of Architecture at Illinois Institute of Technology (IIT) in the Integrated Building Delivery program, a class that focuses on integrated practices and the technology that facilitates collaboration across a broad range of building project participants, for the Masters in Integrated Building Delivery program, a post-professional program that is in its pilot phase.
While the example does not prove the rule, I have previously reviewed these case study presentations here.
And more recently, they have been reviewed here.
The book does an excellent job explaining case study research as a means to establish a knowledge base and, as importantly, develops a practical method to do so.
“Architecture is no longer considered a true discipline, based on a comprehensive knowledge base, as it was for more than 2000 years. It is clear that this situation is no longer tenable, if architecture wants to survive in the Information Age, and in a quickly changing globalized world. A key question regarding the discipline of architecture today is how we can build a store of knowledge again.” P.174
But for me, proving the case for use of case studies in architectural education is not the reason to read this book.
Perhaps it is not case studies that are needed but a knowledge management and information system that can readily access the design professional’s accumulated knowledge.
There are people out there who do just this.
But this book does provide the rationale as well as a unique approach to constructing case studies, grounded in the arguments and methodology presented in the first part of the book.
And more importantly, this book explains how we can build knowledge in our profession and industry through the use of case studies.
The strengths of the book overwhelm its few weaknesses.
Weaknesses first. For all of the wonderful discussion about design and creativity throughout the first part of the book, there is nary a general mention of or reference to either in the index. It is almost as though the index was created for academics who might scrutinize sources for perfunctorily academic reasons but alas, not for the general reader’s ease of use.
Likewise, many of the otherwise wonderfully rich sources cited, are from the 1970’s or earlier. The book would have benefitted the reader (but no doubt not fellow academics) by referencing more contemporary examples of the same ideas or even the cited author’s more recent work.
On the strength side, the book’s diagrams are truly spectacular and help to illustrate many of the book’s finer concepts.
Another remarkable and no doubt unintended strength of the book is it is eminently tweetable.
A book of well-composed sentences, Building Knowledge in Architecture is remarkably aphoristic, and there are literally hundreds of quotable 140 character lines that are just crying out to be tweeted on Twitter:
“Intuitive thinking and rational thinking are not opponents; they are the twin poles between which the artist structures reality.” http://amzn.to/lyhDEl
Foqué explains that in earlier craft societies, severe penalties were imposed on those members who reveal knowledge in public. P. 93
Today, we are rewarded for the same by being retweeted.
See below for how critical Twitter is to this discussion.
Read or drown
It doesn’t matter if you don’t learn anything new by reading this book (you will.)
Because, after reading it, you will be able to say that you know what you know for the first time.
And that is some accomplishment. For any book.
It is absolutely critical that you read this book. Why?
Here are 3 reasons:
For all of the reasons I have stated up above.
For the reason that it tells us where we have been, where we are today and where we are headed.
And for this reason:
When drowning and you are thrown a life preserver you don’t say, “no thanks, I’ve seen one of these before,” and toss your line to safety aside.
A strength of this author, as mentioned, is that he has one foot in academia and the other in practice, a perspective evident in nearly every sentence:
“Professional disciplines…reduce the gap between real world problems and academic research, research increasingly captured by its own agenda.” P. 25
A book such as this can go a long way starting to fill the gap between education and practice.
That the author is a published poet can be seen in the book’s nearly perfect prose – so clear that you will not need to go back and read any sentence twice.
But you will do so anyway.
Because the sentences are so well-written they’ll strike a chord in you.
And you will find yourself rereading them for the sheer wonder and pleasure.
So don’t read Building Knowledge in Architecture because it develops a general design theory, a theoretical framework and practical instrumentation to establish a knowledge base for the discipline of architecture.
Read it if you want to improve your understanding of the impact and motives on decision making so that your designs are more responsive to real needs.
Read Building Knowledge in Architecture because you are an architect, an educator or student.
Read it because books like this are why we still have books.
Read Building Knowledge in Architecture because we as a profession are adrift and this book has been thrown to us as a lifeline.
Read it because at a time when the publishing and construction industry are experiencing upheavals, it is heartening to discover a book that is as well-written and well-illustrated as it is well-constructed and physically beautiful.
The book feels good in the hand, like a book by Peter Zumthor.
When you hold it for the first time you will feel
as though you have done so before,
as though the book is being returned to you
after a long absence.
To you alone.
That is because this book has been written for you.
The book, Building Knowledge in Architecture, was recommended to me by Ryan Schultz, founder of http://www.openingdesign.com/ via Twitter
@theoryshaw P. 78 of Building Knowledge in Architecture (Design as a rational Process: The Triangle Broken) could be your mission statement. Thanks!
FYI This blog was posted for readers at my other blog by a different name.
The Gifts of a Son of an Architect March 13, 2011Posted by randydeutsch in books, career, change, creativity, fiction, identity, nonfiction, possibility, reading.
Tags: career, Catcher in the Rye, Frank Lloyd Wright
Before having kids I decided I was neither going to push them in the direction of architecture nor, if they showed interest at any time, discourage them from pursuing it as a career. I’d wait for them to show an interest in something and when they did help make it available to them to explore and study as they saw fit. Less of a catalyst than an enabler, the interest had to come from them.
When it comes to which career a child pursues: How much is nature and how much nurture?
I realized that this was a largely irrelevant question after attending my 10 year high school reunion, where I discovered that the vast majority of my graduating class had rejected their first (or sometimes second or third) career choice in favor of another. I wasn’t going to sweat what my kids became obsessed with when they were 9, 10 or even 15.
That said, if my son had chosen architecture as a career path, it would have meant, in part, that my frequent absences, long nights working and preoccupations with all-things-architecture wouldn’t have left a bad aftertaste for him. It would have been an affirmation of my career choice as though to say, “what intrigues you intrigues me. I want to give it a try.”
My observations about architects and their sons is not new.
There was of course the film MY ARCHITECT: A Son’s Journey written by Nathaniel Kahn, son of Louis Kahn.
Saif Gaddafi, considered by some to be the most powerful son of Libyan leader Colonel Muammar Gaddafi, is an architect.
Frank Lloyd Wright’s son and architect, John Lloyd Wright, invented Lincoln Logs in 1918, and practiced extensively in the San Diego.
My own son showed an early interest in art, but not architecture. A few years back, when I was working at Adrian Smith-Gordon Gill Architecture, I took Simeon to spend the day with me up in their studio. Surrounded by some of the most interesting and intriguing models of high-rises being designed and built anywhere in the world, he sat beside me the entire day not looking up once from his book – Catcher in the Rye. Either he had no real interest in architecture or, more likely, the book had him mesmerized.
When Simeon was 10 he painted a series of acrylic paintings that were impressive by any standards, not just his proud parent’s. But his interest turned out to be in the subject matter – African animals – and not the artistic media, and his involvement in painting waned as soon as he outgrew his interest in animalia.
Of late, he has taken-up photography and glass art – at both of which he excels.
He also blogs. He and a friend purport to review “EVERYTHING EVER MADE” at The Greatest Review.
I’ll watch a DVD with him and afterwards ask him what he thought, and like most teens he’ll say “it was fine.”
Later that night I’ll log onto his site and read a 1200 word incisive critique of the film that is sharp, entertaining and, in some cases, especially critical of his father’s taste in films.
He may not care for Shakespeare, but his reviews of Shakespeare plays and film adaptations have influenced other film reviewers, who tell him so in their comments.
Even his enlightening list of top Radiohead albums got me to rethink my favorites.
My relationship with my son reminds me most of architect Gunnar Birkerts’s relationship with his son, the literary critic, Sven Birkerts.
Gunnar, because of his long career in Michigan, not far from where I was born and raised; because of his metaphoric architecture; and because he was a visiting critic at University of Illinois in the early 1980’s when I was in school there.
His son, Sven, interestingly enough didn’t follow in his father’s footsteps but in every way is as accomplished in his chosen field, of literary criticism and as an essayist, best known for his book The Gutenberg Elegies as well as others.
It is as though Sven had to blaze his own trail so as not to be extinguished by the shadow cast by his domineering architect father.
Like sons, daughters of architects often have to find their niche as well.
A son’s birthday wish list
My son, Simeon, turned 16 today. A few weeks back he emailed a list of things he wanted for his birthday to his mother, and she forwarded the list to me. Of all his creations so far – the cleverly designed but painfully slow award winning Pinewood Derby cars, the paintings, glass art and blogs – I think his birthday wish list is his greatest creation to date and that of which I am most proud.
I think he would be mortified if he knew I was posting it (probably why he sent it to my wife and not to me) but as in so many cases, I would rather ask for forgiveness than permission. I intend no harm in sharing this with you.
No matter how he decides to spend his life, anyone who has created such a list before turning 16 is on track to live a rich, fulfilling inner life. Writing, art and social media gives him a chance to share that inner life with others.
I especially like item j) below. I hope you do so as well.
Sent: Saturday, February 26, 2011 5:44 PM
Subject: Birthday Presents
It seems like M. really wants to get me Halo: Reach and I’m not really sure why because I continuously tell her that it wasn’t on my original list and that if I wanted a video game it would be that one but otherwise I don’t necessarily have a particular need for it.
Here’s a list of some things that I’d like for my birthday that don’t have to be ordered from the internet and would simply require someone to drive her to Borders or something: but if she’s gotten Halo already then maybe this could be more suggestions for you guys or other people or something like that. Not saying you need to get all this stuff………… just some suggestions for individual things.
Anything by Hermann Hesse (except Siddhartha, Steppenwolf, or Damien)
Everything by John Steinbeck (except the one’s I already have which are lined up consecutively on my bookshelf)
Big books that we don’t own; like Moby Dick or Don Quixote or War and Peace or a copy of Anna Karenina with a less feminine cover
The Possessed or The Idiot by Dostoevsky
Anything by Jean-Paul Sartre
Anything by George Orwell (except the obvious two that I’ve read already)
Anything by Thomas Mann
The Rebel by Albert Camus
Amerika or The Castle by Franz Kafka
Anything by Jack Kerouac (except On The Road)
Anything by Kurt Vonnegut (except Slaughterhouse-Five and Cat’s Cradle)
Franny and Zooey by J D Salinger
Anything I’m forgetting by an author I like
The Trial- Orson Welles version
Othello- Orson Welles version
War and Peace- Russian version from the 1960s
Some posters would be nice; like the ones I listed in the previous e-mail. I’d like one for Apocalypse Now or Grand Illusion or The Third Man or There Will Be Blood or Chimes at Midnight (Falstaff) because I like those movies and the posters look cool.
I have enough music
Any guitar pedal that’s not a “Distortion” or a “Wah-Wah” pedal, because those are the two I have. Preferably a pedal that changes the guitar’s octave (“Whammy” pedal or “octave changer”) or just a pedal that has multiple effects to choose from on it. Ask a guitar guy and he’ll probably know what I’m talking about. Or any other pedal really, just not a Distortion or Wah Wah pedal. It’s been something I’ve wanted for a long time but I’ve never gotten around to it and this, above most other things on the list, would probably be the one thing that’ll be the most fun/engaging/distracting/fun for me to use.
Another guitar (relatively cheap “Stratocaster”?)
Don’t get me anything to GameStop or any major stores like Target or Sports Authority because you know I’m not going to spend it for a year or so probably.
a) Obscure/hard to find movies
b) Many Books
c) Guitar Pedals that aren’t “Distortion” or “Wah-Wah”
d) Movie Posters
f) Clothing that may appeal to me (example: has a picture of someone I revere on it/band I like/comedic phrase or pun or something)
g) All of the above
h) other things you can think of because this is all I can come up with.
i) Not video games/electronics/accessories or decorations of any kind unless listed above/anything I might not care for but could be useful to someone else like say for example a light-up Ipod speaker
P.S. Most of the stuff I’d like for my birthday. Some other stuff too. I’ll e-mail that later.
Amazon.com: The Trial: Anthony Perkins, Orson Welles, Jeanne Moreau, Romy Schneider, Elsa Martinelli, Suzanne Flon, Akim Tamiroff, Madeleine Robinson, Arnoldo Foà, Fernand Ledoux, Michael Lonsdale, Max Buchsbaum, Max Haufler: Movies & TV
And if we don’t end up finding this:
Architects 2Zebras Celebrates 2Years January 2, 2011Posted by randydeutsch in architect, architecture industry, change, creativity, employment, optimism, possibility, survival, the economy, transformation.
Tags: AIA National, anniversary, ARCHITECT magazine, blog, Wordpress
The 81 Reasons Why There Has Never Been a Better Time to Be an Architect post immediately went viral, reposted on dozens of sites around the world, including for a time on the AIA National website. To this day several people view this post from as far flung places as Hungary and Japan.
And best of all, you came back again and again despite my not having always delivered on my promise: to uplift while I inform.
Here are the posts and pages that got the most views in 2010:
81 Reasons Why There Has Never Been a Better Time to Be an Architect February 2010
107 Reasons Why You, Architect, Matter June 2010
55 Ways to Help You Evolve as an Architect May 2010
A Heartbreaking Book of Staggering Genius: One Architect’s Detour of Duty September 2010
My birthday is July 5, the day after Independence Day, so I get to celebrate an extra day every year. So it is only natural that I would celebrate the birth of this blog the day after another holiday: New Years Day.
WordPress, ‘Zebra’s host, sent out an email this morning identifying some of this blog’s highlights over the past year:
- · In 2010, you wrote 30 new posts, growing the total archive of this blog to 69 posts.
- · Your busiest day of the year was February 26th.
- · The most popular post that day was 81 Reasons Why There Has Never Been a Better Time to Be an Architect.
- · The top referring sites in 2010 were linkedin.com, facebook.com, twitter.com, architecture.myninjaplease.com, and architechnophilia.blogspot.com.
- · Some visitors came searching, mostly for “change,” “architect” and “to be optimistic about something.”
What WordPress failed to mention is that I did not always deliver on this last count.
It has been a hard year for many architects. I have been out of work for nearly a year and there are times when the state of the economy gets to me – someone who considers himself an eternal optimist.
My previous post was indicative of this state of mind. While several readers wrote to me – by email, or on LinkedIn – that what I said in that post was largely accurate, the vast majority found it to be depressing.
It is never my intention to add to anyone’s misery – I thought I was just stating it as I see it.
I was wrong.
I can see now, through WordPress’s stats, that no one visits my site after searching for “just the facts,” “reality” or “to be pessimistic about something.”
One of my resolutions for 2011 is to be, as always, honest with you and true to myself, but not at the expense of providing hope, pertinent information and sharing my normally optimistic outlook.
There is a world of good out there – and in each and every one of us.
I’ll do my best in the coming year to share with you resources, insights and knowledge that is growth promoting, nurturing and, whenever possible, inspiring.
That’s my pledge to you.
Thanks for stopping by. I hope to see you here again soon.
Have a happy, healthy, prosperous and creatively fulfilling 2011!
Randy Deutsch AIA, LEED AP
62 Reasons to be Optimistic (and 18 to still be Pessimistic) September 15, 2010Posted by randydeutsch in architect, architecture industry, career, change, creativity, employment, management, optimism, possibility, pragmatism, survival, sustainability, technology, the economy, transition.
Tags: AEC industry, Bondy Studio, Donald Trump, Google, NBC, Olson Kundig Architects, positive psychology, positivity, The Apprentice
Not since my post from last year 32 Things to be Optimistic About Right Now have I tackled this subject head-on.
It’s about time.
That’s not to say I have avoided it altogether. I have addressed the positive side of practice on a number of occasions, not always to positive reception.
I started paying attention to not only what he said but the number of positive things he mentioned, despite the general gloom in the economy right now.
He was positively optimistic – and it was admittedly contagious.
There’s scientific research that backs a 3-to-1 “positivity ratio” as a key tipping point where, essentially, it takes 3 good experiences to block out one bad one.
A 3:1 ratio of positive statements or experiences to negative ones is considered the ideal for staying optimistic.
This ratio answers the question for many of how you can be generally positive and optimistic while maintaining some negative emotions and thoughts.
The following list roughly reflects this ideal ratio.
Agree or not – just by reading the lists here you have done your part today in remaining positive and optimistic.
Here are 62 absolutely fresh, upbeat and practical reasons to be positive (and 18 to still be pessimistic) about our chances of recovering, enduring or otherwise surviving this recession as individuals, organizations, profession and industry.
I would love to hear – optimistic or pessimistic – reasons of your own, by leaving a comment below.
Let’s get the pessimistic out of the way first (a commenter’s brilliant suggestion.)
There are times of course when it is advisable to be pessimistic, and we don’t have to look far to find them. Being pessimistic at times gives you an insight to your problems and situation by allowing you to realistically assess challenges, obstacles and roadblocks you may face which otherwise you might overlook – by being overly-optimistic. After all, you wouldn’t want an overly optimistic commander taking you into the war zone underestimating the enemy or one so paralyzed by indecision they end up doing nothing.
- We are seeing firms close that were once great, however amicably, due to economic pressures
- How can we get reciprocity in other states if we can’t get an NCARB certificate because the firms we once worked for – who can vouch for our tenure – no longer exist?
- Career stage: Being a mid-career professional – at no fault of one’s own
- Salary: Finding oneself too costly, too expensive, for most firms
- Finding one has not kept up with technology – and while that wasn’t a hazard in the past, it is an indictment against you today
- Statistics: Research shows once unemployed over 6 months – the odds are against you finding employment
- Compensation: If you made a good living before – one might rightfully doubt finding employment that would come anywhere close to what you made before
- Flexibility: If you had a great deal of freedom in your previous position – chances are under these circumstances that it is unlikely that sense of freedom would continue
- If well-rounded; firms seem to be looking, when they look at all, for experts, not generalists (thought see anexception below)
- M&A: Large conglomerates are buying-up well-established design firms, firms that helped give the profession variety, diversity and high profile design. In M&A news, according to Archinect, Stantec is on a tear. The mega-A/E company announced recently that it will acquire Burt Hill — just weeks after similar news about acquiring Anshen + Allen. Who will be next?
- Construction: Contractors are hiring graduates right out of school – potentially resulting in, or adding to the likelihood of, a lost generation
- Unemployed architects may never find work in the profession and be forced to leave, not to return
- Knowledge transfer: A great deal of knowledge and experience goes out the door with them
- Phil Read (Phil Read!) leaving HNTB (what is this world coming to?)
- Many architecture firms continue to shed staff and struggle to keep the lights on
- Ownership transition: Aging owners ready to monetize on their business, who in the past passed their practice on to the next generation internally, increasingly result in more acquisition activity because younger architects are not interested or in the position to buy.
- Intuition: This time around just “feels” different than any other downturn – very hard to compare it and therefore manage or act on it
- Being human: Even the best leader cannot maintain optimism in the midst of layoffs, salary reductions, increased workloads, missed payroll or bounced pay-checks.
Note: The following are optimistic without being rah-rah. And no qualifiers are necessary: these are not cautiously-, rationally-, pragmatically-, realistically- or conservatively-optimistic. They’re just:
- Experience: We ourselves are the reason to be optimistic – our training and experience have gotten us to where we are – and will also provided us with the tools and best practices to confront these changes
- Change: It’s all about change – and we’re not immune to it
- Resolve: We will design our way out of this
- We’re creative, resourceful, when it comes to seeking solutions, and this situation is no exception
- Training: We’re trained as problem solvers – we can solve this problem
- We needed a course correction; this situation provided us with the opportunity to change
- Change was imminent – something our industry has been wrestling with for ages
- Determination: This gives a chance to see what we are made of, how strong is our resolve
- An opportunity to look at our convictions – what it is we are really good at, what it is we believe in, what we ought to be putting our energies into, what really matters to us and to others – and to drop what isn’t as important
- Transparency: A chance for firms to share as much information as possible with each other, be transparent and open book – compare notes – not size each other up
- Our industry and profession has changed in the past – and will again
- Provides a chance for firm leaders to leverage the talents of those who work for them that otherwise may never have been tapped
- Design Excellence: The world will always need good design
- Owners will continue to need someone to sign and seal exceptional documents
- There are problems – such as retrofitting suburbs – that really only an architect can tackle
- Rest: This down time allows us to restore our energy and creativity
- Much-needed time to define and refine the current standards of care for our profession
- A chance to give to others – to help others out who may be in need
- The profession is no doubt smaller – but as the constant exchange of information makes the profession feel smaller, more accessible and manageable – we’re more likely to hear from and learn from each other
- Jobs: Everyday there are more and more jobs listed – and not just in NY and California
- Thawing: Word on the street, from developers, is that banks are freeing up loans for development
- Owners: Our clients are more and more cautiously optimistic
- You have to be optimistic to be in this profession
- Funding: Google Invests $86 Million In Low-Income Housing
- Governance: Great leadership opportunities and hope for greater voice and influence: More and more architects, such as Stefano Boeri, Italian architect in Milan and editor-in-chief of Abitare, announce plans to run for public office.
- Green design: Sustainability is no longer a specialty or added service and is on the verge of going mainstream and becoming standard procedure
- Olson Kundig Architects had an ad recently where they were seeking “Generalists Needed” in Seattle, WA
- Technology: There are iPhone apps for our profession and industry – including apps that allow us to read and CAD and Revit models and now “Buildings” – an iPhone app that help you find local architecture
- Marketing: The economic downturn has allowed us to refocus our energies on marketing, determine what it is that distinguishes us, and put it into words and images; to become better marketers of ourselves
- Selling: We’ve learned from the downturn how to make what we sell – which as a service is largely invisible – visible and tangible and therefore more likely to deliver
- Competition: The increase in competition and dearth of new projects has opened us to new markets and project types that otherwise may have remained outside our comfort zone
- The current situation itself, and all it entails, has widened our comfort zone considerably
- The truth is that nobody really knows what will happen next; why side with the negative?
- Correction: The optimistic scenario is that the recession is correcting the excesses of the euphoric bubble years, when the global economy was on an unsustainable path.
- Efficiency: We’re ushering in a new era of doing more with less
- Stabilizing effect: Instability leads inevitably to stability
- Green saplings: Optimists see the recession as a forest fire that clears out dead brush, making room for new growth.
- Progress: A lot of what we’re doing now would have been impossible even five years ago.
- Start-ups: There are a number of new firms and new ventures started because of this downturn, including completely new business models
- Global practice: Things look more optimistic if you adopt an international perspective
- Education and training: Those remaining or returning to school will be more highly educated forces when they return to practice
- Cost of materials: Prices on many materials are down after many years of climbing
- Recessions clean out the excess of past boom periods
- Registration and licensure: A recession results in an increase in individuals applying to take the Architect Registration Examination (ARE) to better position themselves in the workforce.
- Educators: A recession results in an increase in individuals applying to architecture programs and schools
- Sustainability: More people taking the LEED exam to give them the leg up when things pick up again
- More stabilized workforce: Many architecture firms have seen a leveling-off of the need to shed staff resulting in some stability
- M&A: We’re seeing some interesting mergers brought about by strategy and the need to fill specific niche needs as much as by the economy, such as the combining of OWP/P with Cannon Design.
- Learning: Professionals have had more time to learn and to catch-up on continuing education
- The lull has allowed some professionals to share information with the rest of us in the form of videos, webcasts, white papers and tutorials that we otherwise may never have benefitted from
- Helping-hand: Downsizing provides colleagues with the opportunity to secure another position for these individuals at other firms – the chance to contribute, help out, give and give back. A year later those individuals would often as not tell me ‘it was the best thing that happened to them.’
- Leadership: More leaders avoid mincing words, painting a false picture and putting spin on what is not know, while rising to the opportunity to be truthful, tell the truth, good or bad, be authentic in words and actions, will go a long way to assuaging what otherwise can be a devastatingly difficult time for some
- Doing this provides the right person with an incredible opportunity to lead
- And to (re)build trust
- Access to information: Accurate information about our profession and industry is right at our fingertips 24/7 – this was not always the case.
- Communication: The situation we find ourselves in forces you to communicate more frequently with others, showing you how connected you really are and how much you rely on one another; a valuable lesson lost on those who operate exclusively within their comfort zone
- Higher performance: Most people can sense a change in themselves when around optimistic people, feeling motivated, inspired and energized. That’s almost reason enough to be optimistic and be around optimistic people.
- This time around provided us with the chance to learn from our mistakes and move on.
- Resilience: Treat this as an opportunity to show your resilience.
- Attitude: As difficult as it might be to stomach, realize that “this too shall pass.” Remind yourself that there will be other challenges, that this is one among many and that you never went into your chosen field because it was easy. On some level you understood how difficult it would be. And that you were equal or better than the difficulties it entailed and that would ensue.
- Mindset: Without blame or recrimination, see this as an opportunity to face the situation with acceptance and peace.
- A sign: Recognize that pain of any type is to give us a message. Once you got the message, stop dwelling in the pain. See this situation as a sign that things, as they existed, were not sustainable. Come to realize that situations that present challenges have been brought to you so that you may learn and become more aware of your strength, resilience, ingenuity and ability to overcome.
Bonus item: Donald Trump and Co. are returning for a 10th season of NBC’s “The Apprentice.” In a new twist on the reality competition, this season’s 16 candidates have all been hit hard by the current economic downturn – and there is not one architect in the bunch. A sign of the times? You decide.
BTW 62 – the number of reasons to be optimistic – is the same number Edward De Bono used in his book entitled, Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas, a book that encourages you to make connections, think beyond your peers, recognize possibilities and create opportunities.
Not a bad place to start in keeping your 3-to-1 ratio intact.
Become a Life Change Architect August 19, 2010Posted by randydeutsch in architect, career, change, collaboration, creativity, employment, reading, survival, the economy.
Tags: careers, jobsearch, life change artist, reinvention, the economy, unemployment
1 comment so far
You can feel it in the air.
Studio Assignment #1: Apply the skills you acquired in becoming an architect to design a way out of this mess.
Finding a job – or keeping your current one – is job #1 for many architects today.
But should it be job #2?
I know 2 talented, well-connected out-of-work architects who found jobs this year.
Only to have their firm file Chapter 11 bankruptcy.
Maybe our job #1 should be something else?
As in, ourselves.
Assuming we can all take care of our physiological needs –
– though admittedly these days, nothing can be taken for granted.
It may seem that anything other than 100% fixation on the bottom line is foolhardy.
But that’s just not the case.
Until you find that light at the end of the tunnel – however you define it – I am going to suggest you focus on something other than the economy, construction recovery, credit thaw or employment.
And I am going to suggest that you consider becoming something that you already do rather well.
In fact, quite exceptionally – better than most.
Architects right now need empathy and understanding as much as they need work and relief.
Architects need courage and tools to face their situation and this is where a helpful new book comes in.
It offers both.
Heartily endorsed by Daniel Pink, Marshall Goldsmith and Gregg Levoy among others, the book can be read by all ages.
Though one senses the main audience might be what is innocuously referred to as “the third age.”
I posted a while back on the subject of increasingly prevalent thirds – and the third age is one of them.
What I am suggesting is that the answer to our circumstances may just be in retirement – specifically in the literature of self-reinvention.
Third age literature refers to retirement – how to spend our post-work years.
While retirement is not an option for most architects, and very few architects ever plan on retiring at all, perhaps it makes sense to think of our current situation as a third age of sorts.
2. Working pre-great recession
3. Work/Life post-great recession
The book I’m about to introduce you to helps you to plan for your third age – right now.
And by that I mean your post-great recession worklife.
It helps you to see your life as an architect stepping onto an empty lot for the first time – the architect’s equivalent of the blank canvas, blank page or hunk of clay.
The book is based on research into the work processes of artists and over 100 success stories of those who have managed to reinvent themselves under similar circumstances to our own.
Using the very same skills and creativity we use as architects.
While waiting for your next opportunity and for your life to change you can become a life change artist.
Becoming a Life Change Artist: 7 Creative Skills to Reinvent Yourself at Any Stage of Life, by Fred Mandell, Ph.D., an acclaimed personal transformation catalyst, and Kathleen Jordan, Ph.D., a psychologist who specializes in personal creativity and business innovation.
As the book makes clear, the authors are equally adept at helping individuals make considerable changes in their organizational settings as well as their individual lives.
Making a Major Life Change
The authors deduced 7 key strengths that the most creative minds of history shared, and that anyone rethinking their future can cultivate to effectively change their life:
- Preparing the brain to undertake creative work
- Seeing the world and one’s life from new perspectives
- Using context to understand the facets of one’s life
- Embracing uncertainty
- Taking risks
- Applying discipline
To architects this list may at first appear overly familiar and simplistic.
But don’t let these strengths fool you.
Once you dig into each you’ll realize that the abilities we take for granted – and use in our everyday lives – are much more powerful than we give them credit for.
Especially when you apply them to the problem of our worklives.
Just take the first strength: Preparation.
The book defines this not as undertaking mental or physical warm-ups but as “deliberately engaging in activities that help break us from our usual patterns of thought and feeling and prepare us for creative insight.”
The book talks a great deal about creativity and art – but it is primarily focused on process, not product, as well as on skills and learning.
With the belief that the very skills we use in creating art – or in our case designing buildings – are those that we need to create a more fulfilling life.
The book argues that making a major life change requires the skills of an artist.
And certainly for the unemployed and underemployed, finding work of any sort but especially satisfying and fulfilling work, calls on our inherent creative ability.
As an architect, you already have a leg-up on the targeted audience of this book in that you have been trained in these seven key skills.
They’re in your blood and soul and you, at times like these, forget.
And don’t even realize it.
You can almost imagine a job interview in the near future where your future employer asks you what you did during the lull – and you explain that you treated your predicament as though it were a design assignment.
What was your secret?
How did you escape from the box you were in?
You treated the process of finding your way into a new life by utilizing the very skills engendered in becoming an architect.
You designed you way out the only way I knew.
If you do what you always did, you’ll get what you always got. Right?
So why not try something different?
To be sure, the book is not Chicken Soup for the Architect’s Soul.
But right now, despite the summer season, a little soup might just be what is needed to help us assuage and survive the predicament we find ourselves in.
When all life gives you are tomatoes, make gazpacho.
The book is inspiring and with its exercises, tools and creativity assessment in the appendix, it will help you to keep your creativity – and soul and much else – alive and well in these trying times.
Building on What You Already Know
You need help.
You want to help others in need.
And you help yourself by helping others.
Becoming a Life Change Artist: 7 Creative Skills to Reinvent Yourself at Any Stage of Life will help you to help others – the young, the elderly, neighbors, friends, emerging and senior talent, those out of work, those looking to make a change in their own lives – discover these qualities for themselves.
Because you already have these skills, strengths and insights: in droves.
You just needed someone – or something – to remind you.
With this book you can consider yourself reminded.
107 Reasons Why You, Architect, Matter June 25, 2010Posted by randydeutsch in Ambiguity, architect types, collaboration, creativity, environment, identity, marginalization, optimism, sustainability, technology, the economy.
Tags: career, collaboration, economy, environment, needs, passion, profession, wants
But how about a world without architects?
That’s not so hard to imagine.
It’s easy if you’re mostpeople.
Because mostpeople never so much as meet an architect.
Let alone engage one in a building project.
It’s also relatively easy to imagine if you’re an architect.
Because this is what we do, what we’re good at – imagining things that aren’t there.
Then relentlessly realize them until they are.
If architects were to disappear tomorrow – who would care?
At the moment – facing a double dip in the economy – architects feel overlooked and underappreciated.
So to say that we matter. To whom exactly? And what for?
To matter means to be of consequence, of importance (but not self-importance;) significant, relevant, worthy of note and of crucial value.
To feel appreciated and valued, not left-for-dead, abandoned or ignored.
But why ask whether architects matter when so clearly other things matter more.
The unchecked ravages of genocide, extreme poverty, child labor, AIDS, environmental degradation, Alzheimer’s disease, global warming and compulsive consumerism – these certainly matter more.
But this isn’t a contest. Architects can still matter.
Why the world still needs architects
The 107 reasons that follow may seem like overkill. A tad bit much.
But we need reminding. Really need reminding.
Some will inevitably say – tell it to our clients or convince a contractor – that we’re not the ones who need convincing.
Before we can convince anyone else that we matter we must first convince ourselves.
From the architects I’ve talked to and heard from we need a talking to.
And if we’re not going to remind ourselves – who will?
This is not a desperate attempt to justify our existence nor rationalize our cosmic importance. These reasons came easily, rolling off the pen and hammered out in an evening.
And as with most things worth doing, if I had more time there would have been far fewer.
You need to know you matter
The world may not always affirm what we do (try this: google “architect appreciation” or any facsimile thereof and what comes up?*)
People are not born with an appreciation for architecture.
Nor, for that matter, for architects.
Your employer may not always tell you that you – and the work you do – are valued.
But that doesn’t mean that what we do and who we are doesn’t have a profound impact on our world.
It does. And we do.
In the big scheme of things – we make a difference. A big difference. The world would be a very different place – a lesser place – without us.
And our interventions. Our ideas and ideals.
Think of these as the gifts architects give to society.
Think of these as The Gifts of the Architect:
How a Tribe of Tectonic Nomads Changed the Way People Everywhere Live and Feel.
Think of these as – in the spirit of Yale’s Why X Matters series
107 Reasons Why Architects Matter
(or the 107 Things I Like About You)
Reason1: Architects are optimists. So what? Otherwise we couldn’t survive, anticipate and prepare for an unknown future and imagine what is not there. Imagine a world of pessimist designers, planning for the worst. That’s the world without architects.
Reason2: Architects balance multiple intelligences. So what? It’s a job requirement and for some a liability. Architects use all of their faculties when they design and document – including spatial intelligence.
Reason3: Architects are wired to care. So what? Architects naturally empathize. We have the empathy gene. In abundance. More than our fair share, allowing us to put ourselves in other’s shoes. Others may be in it for the money – we’re burning the midnight oil because we care.
Reason4: Architects are strategists. So what? We ask tough, penetrating questions, seldom taking assignments or answers at face value. We reframe questions that are lobbed at us. And go about our work less as object designers than chess players or basketball coaches parlaying the playbook.
Reason5: Architects think in terms of systems, not just things. So what? Because we understand that the world is not made up of individual, disconnected things. And that everything is causal, interrelated and connected. We design the spaces between things as well as the things themselves – and help others to see what they were formerly unable to see and was certain wasn’t there before we gifted them with a new pair of eyes. We’ve all done this for someone in our lives.
Reason6: Architects think laterally and simultaneously – not linearly. So what? The very thinking skills that we need to nurture in others as we move ahead into the 21st century.
Reason7: We do more with less. So what? So there will be more for others – including our children – when they need it. Eaarth will thank you for it.
Reason8: Architects design outdoor spaces. So what? Think Central Park. Designed by a landscape architect (architects of all stripes.) Architects gave the world outdoor rooms, helping people to feel comfortable in their surroundings, to feel as though they belong, and on a good day, to dwell poetically.
Reason9: Architects are well-educated. So what? Who is most qualified to lead integrated project teams? (Those who deem this elitist need not respond.) The person trained to think of other’s needs before their own, the person who is licensed to protect the health, safety and welfare of the project’s inhabitants. The person dedicated to continuous learning.
Reason10: Architects are T-shaped – both deep and wide. So what? More than mere experts at what the do and know, architects – due to their training and education – are able to see through other’s eyes, empathize and understand what is important to others at the table. We have deep skills and wide wingspan breadth.
Reason11: Architects are “keepers of the geometry.” So what? Form-givers, architects give shape to our world. Who else provides our buildings, cities and lives with a sense of continuity and coherence?
Reason12: Architecture, of all the arts, is the one which acts the most slowly, but the most surely, on the soul. So what? Life speeds by fast. We need to slow down. Architects design places that help us to slow down, look around and take in the view. And then, before we realize it, we’re no longer in the place but of it. Architects have the ability to design places that touch the soul.
Reason13: Architects transform chaos into order. So what? While nature, animals and biomimicry are definitely trending, one look at architecture without architects and you wish you had called an architect.
Reason14: Architects give the world meaning. So what? So what? Architects may be involved in only a small number of projects, but just think of places where you have been happiest, felt most at home, felt a sense of purpose and accomplishment, at ease with yourself and your surroundings – and more than likely an architect was involved.
Reason15: Architects uplift the downtrodden. So what? Architects raise not only roof beams but eyes up toward the sky, and awareness to a higher plane altogether. We provide worthwhile, heightened experiences, naturally. (Ever walk across the structural glass floor to the outdoor amphitheater overlooking the Mississippi on Jean Nouvel’s Guthrie Theater? Then you know what I mean.)
Reason16: Architects think differently. So what? Yes, Apple thinks differently – but what of what Peter Bolin FAIA and his cohorts did for Apple? For Apple! In NYC. It’s no easy task wowing Steve Jobs. Architects do so on a regular basis.
Reason17: Architects are masters of branding. So what? Not corporate branding, but identity, genus loci and placemaking. Branded environment architects give places identity – to orient, so that you know where you are in the world and, in the best of places, why you are there and why you’ll return.
Reason18: Architects traffic in beauty. So what? Beauty is perhaps a dirty word these days – but we cannot live without it. While nature does her fair share, architects – in their riffs off of nature – certainly supplement in wondrous ways.
Reason19: Architects provide the wow effect. So what? Because life is not just bread and water. That sense of awe when standing before something manmade, masterful and inexplicably beautiful or grand. That’s the gift architects give to the world.
Reason20: Architects create the places that inspire – and where we live out and realize – our dreams and destiny. So what? You are here, on this planet, for one reason and one reason alone. And more than likely an architect was involved in helping you to recognize this. Just think about it.
Reason21: Architects are technologists, artists and craftsmen. So what? Architects learn with their hands, create with their imagination and put the human touch into technology. This assures that what we help to create will be useful, bring about joy and remain for some time.
Reason22: Architects serve the underprivileged. So what? Architects have a reputation for pandering to the wealthy. Creating low income housing is a higher calling for many architects where good works are the ultimate goal. Fee-wise we may take it on the chin, but the work we produce means a great deal to the people who live there.
Reason23: Architects are custodians of the built environment. So what? If not architects, whom else?
Reason24: Architects keep moving the ball forward. So what? Neither sentimentalists nor futurists, architects as optimists recognize that humans are still evolving. And so too their work. So so what? With each commission architects attempt to push the envelope just that much farther, to do their part to advance things. That is how the world progresses – and architects share in this movement.
Reason25: Architects bring poetry out of doors into the world. So what? Art and poetry reside almost exclusively indoors. Museums and libraries may contain these – but architects work hard to bring their qualities to the design of the outdoors, through their sensitive integration of their buildings into the landscape.
Reason26: Architects are master shapers of light. So what? Kahn in particular was transfixed by light: The sun never knew how great it was until it struck the side of a building. Nor did anyone else for that matter.
Reason27: Architects are for the most part fascinating people. So what? My uncle, when I was 5, told me his best friends were architects: they’re the most interesting people I know, he’d say. Architects try to live their lives by this credo.
Reason28: Architects are intrinsically motivated. So what? It’s better in the long run for all involved. As “I Types,” architects are not in it for the token gift card. We do it because we love it, because it is the right thing to do, because – we trust – it makes a difference in people’s lives.
Reason29: Architects operate from both sides of the brain. So what? Neither exclusively right nor left – architects are the original whole brain thinkers. In doing so, we help to keep things whole.
Reason30: Architects are practical dreamers. So What? Floating ideas like prisons in the sky. This is how we’ll solve large-scaled, complex and intractable problems facing millions: through the persistent application of our imagination, looking at things sideways until they appear to others right side up.
Reason31: Architects get design. So what? An understanding of good architectural design is vital for creating livable buildings and public spaces and architects understand how to design buildings. We make a difference to the positive outcome of the design of our world.
Reason32: Architects give others something inspiring to aspire to. So what? We have all heard someone say that they would have liked to be an architect. Going about the world as an architect is one of the last callings commensurate with our ability to imagine and to create. So so what? Architects have one of the few careers that guarantee that, while practicing, you will remain a lifelong student.
Reason33: Architects involve all of the senses. So what? While we’re lampooned for wearing all black – we know the value of color, the meaning of light, the importance of involving all of the senses in our work.
Reason34: Architects consistently provide people with what is important to them. So what? Some people know what they want while others look to the architect to tell them. Architects adapt to the client – and make it their goal to meet their needs. Sounds simple enough – but this in itself is all-too-rare in the business world, let alone the arts.
Reason35: Architects take ideas and pay it forward – by giving it a twist. So what? In doing so, we create something new. What we produce fits – because it gives the impression that we’ve seen it before – but at the same time it is fresh, unprecedented – keeping life interesting. Architecture, not variety, is the spice of life.
Reason36: Architects turn what is used, old, broken and decrepit and reinvent it into something living and healthy environment for people to use, in cities as well as in the suburbs. So what? Don’t take my word. Take Ellen Dunham-Jones’ word. Click on any of these links or read a sample chapter – and argument for doing so – of Retrofitting Suburbia: Urban Design Solutions for Redesigning Suburbs here.
Reason37: Architects are sexy So what? The world has become increasingly bland, globally with little that distinguishes itself. The architect, in the midst of this sameness, has retained her appeal. Why else would we be chosen as the number one career for lead roles in movies? Far from superficial, architects manage to keep things both relevant and interesting.
Reason38:, Architects are problem identifiers. So what? Not only problem solvers, architects recognize that identifying the right problem to solve is often 80% of the solution. Often, the problem they have been assigned is not the one that truly requires addressing. Architects work efficiently and effectively to make sure that everyone is focused on the most pressing, pertinent problem.
Reason39: Architects’ small acts have huge impacts. So what? You only have to think of the Bilbao effect. Don’t let statistics that architects design or impact less than 5% of buildings built. The buildings that count, that create a sense of place and pride of place, the places we take visitors to see and inhabit when in town, that best represent us – public places large and small – these are the buildings we remember and return to. And these are designed by architects.
Reason40: Architects got your back. So what? Architects assure that someone is watching out for you. We make sure you are safe by watching what’s behind you when you’re busy looking ahead. Who else besides the architect watches out for the health welfare and safety of society?
Reason42: Architects draw by hand, mouse and by wand. So what? Creatively ambidextrous, flexible and agile, we are not stuck on any one means of communication or delivery. Architects make the best use of available technology to get their point across – but we are not above using a stick in sand, rock on pavement or a burnt piece of charcoal in order to connect and help you understand.
Reason43: Architects design like they give a damn. So what? We care. We make a difference. This matters.
Reason44: Architects give something back. So what? Architects don’t go into architecture to take or even to make money but to give something back. We’re continuously giving, whether going the extra mile, burning one more end of the candle, or by putting their talent and resources in the service of those who need it most. Such as the The 1%, a program of Public Architecture, connects nonprofits with architecture and design firms willing to give of their time pro bono.
Reason45: Architects are change agents. So what? Not merely open to change, we assist in moving change along. No matter how traditional or conventional the assignment, architects make great strides to incorporate the latest advanced technologies. For example allowing for earthquake resistance in tall buildings or in the case of Wright’s Tokyo Hotel. So so what? But at the same time expressing and infusing local or regional character so that the buildings appear to belong to the place where they reside. We may be comfortable with change but recognize that we first have to make it palatable and acceptable for others.
Reason46: Architects – by just being architects – give hope. So what? This is something we do for others. So many aspire to do something interesting with their lives, belong to a profession that offers endless opportunities to challenge yourself. Being an architect is one of the last callings that matters.
Reason48: Architects serve as role models. So what? Citizen architects, such as Sam Mockbee of Rural Studio http://citizenarchitectfilm.com/ , urban activists, getting involved at the grass roots level, some going as far as government.
Reason49: Architects make connections. So what? As systems thinkers, by connecting elements in a project with its surroundings, architects create a social fabric: the semblance of a cohesive, consistent and meaningful world. Architects create worlds that hold a mirror up to life.
Reason50: Architects rise to a good challenge. So what? We challenge ourselves – and each other, our organizations, the profession and industry – to keep moving the ball forward. Improve improve improve.
Reason51: Architects draw crowds. So what? Imagine the world without Frank Lloyd Wright, Antonio Gaudi, Frank Gehry, Le Corbusier, Ludwig Mies van der Rohe, Alvar Aalto, Louis I. Kahn, Tadao Ando, Renzo Piano and Herzog and de Meuron. Doesn’t matter to “mostpeople?” Think again. Then why are these (in order) the 10 most visited architects in the world..by non-architects!
Reason52: Architects are driven from within. So what? No carrot? No stick? No problem. Architects are self-starting, self-motivating and self-activating. That’s why architects like to think of what we do as an inside game.
Reason53: Architects are linchpins. So what? And being so, are an indispensible part of the design and construction process. We are at the crux of real estate, development, concrete and plumbing. On projects where there may be well over 100 independent entities – from interior design to energy analysis – all pass through the architect. Architects are the common link between project constituents.
Reason54: Architects see the big picture. So what? So many it seems have a difficult time seeing the forest from the trees. Not architects. As I explained here, Malcolm Gladwell in Blink called this ability to see information in its wider context: coup d’oeil or court sense or “giss,” the power of the glance, the ability to immediately make sense of situations. So so what? Architects may not be born with this all-too-rare and exceedingly important ability, but by the end of their formal training they’ve got it. In droves.
Reason55: Architects are meaning-makers. So what? While many make it their job to provide meaningful work for their employees, or to help people find meaning in their own lives, no one but the architect is dedicated to making the world – the built environment – meaningful and coherent.
Reason56: Architects make the world a better place for all. So what? Making the built environment useful, safe, comfortable, efficient, and as beautiful as possible is the architect’s quest. No one else makes this their ultimate goal. The world is a better place for our having been there.
Reason57: Architects are rare. So what? At a time when it seems like there are too many architects for the work available – an imbalance of supply and demand – architects make up just a tiny percentage of professionals, let alone the workforce. Architects are a rare but powerful breed.
Reason58: Architects represent and serve all clients – paying and non-paying. So what? Architects matter because they are the only entity who serves not only the paying but non-paying client (society-at-large.) So so what? Who else is going to represent the needs and wants of the neighbors, community, stakeholders – while balancing the client’s wishes? Architects respect the needs and aspirations of both the individual and the community.
Reason59: Architects are a luxury. So what? Admit it. Human beings the world over have built homes with nothing more than their own two hands. Up until recently, the world existed for millennia without architects and can very well do so again. But why do so? Architects – for all we do – are a luxury that most cannot live without.
Reason60: Architects understand the patterns of everyday life. So what? Architects get urban design. Architects know that the design of cities and buildings affects the quality of our lives – whether this is acknowledged or appreciated is another matter. The bottom line is this: When it comes to creating urban form, places where people live, work and play, architects matter.
Reason61: Architects are influencers. So what? Not everybody has their own ideas for how to live, work, shop and play. Some architects, such as Christopher Alexander, not only influence their own tribe but worlds beyond their own (i.e. urban planning to software engineers. The adoption of Alexander’s pattern language by the software community is one such instance.)
Reason62: Architects keep things whole. So what? Since Deconstructivism died, architects – irrespective of style – one way or another have focused on whole building and holistic design. Our hemisphere needs architects to keep things whole, to distinguish east and west while acknowledging the best of both, much as the olympics have. So so what? To keep globalization from creating an indistinguishable world. To provide order but also character and pride of place.
Reason63: Architects look to the beyond. So what? Beyond the immediate problem. Beyond the immediate issue at hand. Beyond their immediate surroundings – to look at the impacts of what they’re creating on the world beyond. The universe needs architects…to explore how to inhabit other places beyond our planet.
Reason64: Architects touch sp many walks of life. So what? The world needs architects – the earth, our continent and country needs architects to address national issues. Our region needs architects – to represent what distinguishes one locale from another, to make sure that our work belongs to specific place and time, so that we might place ourselves in it. Our state needs architects, our cities needs architects, and especially our suburbs.
Reason65: Architects save lives. So what? And not just hospital design architects. “Architecture can save lives”— Newsweek. Just look at what we are accomplishing in Haiti. Producing housing structures for displaced and disadvantaged populations, rethinking humanitarian assistance and pursuing innovative solutions to contemporary housing crises. Focusing on disaster relief and inexpensive and affordable design solutions.
Reason67: Architects are as diverse a group as those they design for. So what? Some will try to tell you that architects have a diversity problem. Forget the stereotype – it doesn’t exist. Architects themselves are a diverse bunch making them particularly effective at designing for diversity. We champion the values of diversity in a beautiful way — values essential to creating livable cities and housing.
Reason68: Architects give good design. Daily. So what? Architects, some may feel, are a luxury. So be it. But architects, as purveyors and perpetuators of good design, are truly needed. Good design is not a luxury, but a necessity.
Reason69: Architects have respect for the past, perform in the present and aspire to have their work help create the future. So what? Architects work attempts to represent the time in which they build – which for us, today, represents turmoil. As Frank Stella said: Architecture can’t fully represent the chaos and turmoil that are part of the human personality, but you need to put some of that turmoil into the architecture, or it isn’t real. For many architects it is not enough that their work represents a specific time and place – they strive to have it belong to both their time and all time. So so what? It matters because our work will not look dated and have a sense of permanence and inevitability, not leave the user with a sense o f otherwiseness. As another Frank has said (Gehry): Architecture should speak of its time and place, but yearn for timelessness.
Reason70: Architects are gifted. So what? Not a wrapped keepsake voluntarily transferred by one person to another without compensation but a notable capacity, talent, or endowment. Whether born with talent or acquired along the way, architects are made, not born. So so what? We owe their many gifts to their professors, educators and trainers along the way. Everything they need to know they learned in school.
Reason71: Architect’s work is a gift. So what? No matter how much they are paid – or whether they are paid at all – what architects leave behind outlasts them. More time is always put into a project’s design and making than our fee could cover.
Reason72: Architects give it away. So what? Architects worldwide regularly provide pro-bono services to communities that have survived war, government oppression and natural disasters. It’s also an antidote to apathy.
Reason73: Architects create nations and destinations. So what? Architects gave the world the Roman Colosseum, Sagrada Familia, Fallingwater, Pantheon and Guggenheim Museum to name but five. Creating timeless destinations serve as evidence of some of man’s highest achievements and something for every artist and architect to strive for.
Reason74: Architects get sustainability. So what? We not only get it – we act on it. We knew long before the recent revelation that location of a green project mattered as much – if not more – as the project siting, orientation and inclusion of systems and products.
Reason75: Architects make connections II. So what? Another sort of connections – we’re literally connectors – but also associative thinkers. The world needs more of us – to feel less isolated. Our product – buildings – may be one-offs, but not the way we design or plan them. We’re always linking and making connections between things. We can’t help it – it’s the way our minds work.
Reason76: Architects make cities real. So what? Architects have given the world the best architecture cities in the world. Imagine if you woke up tomorrow and they had vanished. Barcelona, Spain, Beijing, China, Istanbul, Turkey, Chicago, USA, Athens, Greece – Parthenon vanished. Millennium Park and FLW home and studio. No more. Sydney without the Sydney Opera House? The work disappears – but so does its host. So so what? Architects create works that are inseparable from their environments –and the way we think about them.
Reason77: Architects listen. And listen. So what? People are helped when architecture is democratic. Take the underprivileged. Three past and present California architects come to mind: Michael Pyatok, David Baker, Charles Moore – all as well-regarded for their exuberance as for their participatory design approaches.
Reason78: Architects need to know it all. So what? Architects work with what they know, creating a harmonious balance our of disparate parts. As Vitruvius wrote over 2000 years ago: An architect should be a good writer, a skillful draftsman, versed in geometry and optics, expert at figures, acquainted with history, informed on the principles of natural and moral philosophy, somewhat of a musician, not ignorant of the law and of physics, nor of the motions, laws, and relations to each other, of the heavenly bodies. So so what? A career in architecture, as one parent of an architect put is, is a never-ending learning experience with a myriad of “career spokes” springing from the hub of the core disciplines. The architect takes it upon herself to continually learn and grow, remaining throughout their career a student not just of architecture but of life.
Reason79: Architects are lifelong learners. So what? And not just because they’re required to gather tally, and document their continuing education credits. We’re curious types – in the best sense of the word. We want to know it all – everything – and are thirsty for knowledge. Which is a good thing – because we need to know it all.
Reason80: Architects are all alike. So what? There has been some grumbling that there are now too many architects – software, enterprise, business – and not enough design architects. Or that design architects aren’t getting their fair share of the airwaves. So be it. So so what? The bottom line is this: all architects is alike. We share similar values, obsessions, fixations and interests. We can learn a great deal from each other. So stop complaining – and join the tribe.
Reason81: Architects are action-oriented. So what? Remember Mies’s “Build – don’t talk.” That’s not just a Chicago credo. Architects design to build – with building in mind. So so what? We use words, images and action to get our ideas across and accepted. But in the end, most want to get their designs out in the world, for others to use, live in and among and yes, even critique and judge.
Reason82: Architects are master puzzle makers. So what? Architects are needed because they can put it all together. We fix what is broken and repair what’s been devastated. When given a 500 page program containing 1000’s of input and data – it doesn’t even occur to us that the end result will be anything less and a complete, cohesive and coherent work of whole building design. Bring it on!
Reason83: Architects are pleasers. So what? Architects are comfortable with ambiguity. We keep everyone’s needs, wants, aspirations and wishes – their ideas and ideals – in mind throughout the design process. With many balloons in the air you’d think it would be hard to make everybody happy.
Reason84: Architects are in it for the long haul. So what? Architects matter because they know what they produce will be around for a while – and therefore carry the additional weight of responsibility for their choices and actions. So so what? For, as Lord Byron said: A man of eighty has outlived probably three new schools of painting, two of architecture and poetry and a hundred in dress. Architecture changes a lot less frequently than trends. This means that architects cannot be at the whims of fashion – what we do, what our designs look like, have to make sense and last for many generations.
Reason85: Architects are never satisfied with good enough. So what? Why settle? Life is too short. If you can give everybody what they need and want – and at the same time, through trickery or talent, perseverance or insight – find a way to deliver more, why not try to do so? No architect strives to do good enough design – but rather, good design that is enough.
Reason86: Architects use what they got. So what? Architects try to make the most with what they have and are given – even if it is not expected or asked for. Had they not – the built world would be confined to making shelters. Like Helmut Jahn, we strive for an architecture from which nothing can be taken away.
Reason87: Architects, ever patient, persevere. So what? Architecture takes a long time to plan, finance and build. It requires not only the long view but the vision for the long haul. So so what? The architect has the perspective to provide this. Who else on the design or construction team can same the same?
Reason88: Architects work in flows. So what? Architects not only improve the build world and environment but also design in order to improve processes. Architects understand it’s not about the building – it’s about the business and the people and what they do when there. Upstream, downstream and throughout the project – architects follow the flow of movement and energy to and from their projects.
Reason89: Architects put is all into perspective. So what? Architects know the price of their art – the hard work that goes into it, the sacrifices they make, often impacting their family life and sleep. They’re willing to put in the extra effort, to go the extra distance, to pace ourselves over a long career. We truly are the change we want to see.
Reason 90: Architects pay the price. So what? Architects work hard, very hard, at achieving their goals. FLW said: I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.
Reason91: Architects are of two minds. So what? Architects are able to think in both business and design terms, to use their design sense to further the business ambitions of their clients. Call it design thinking. Architects are leaders when it comes to design thinking – the ability to apply design sense to help others with their business needs.
Reason92: Architects envision what is not there. So what? But it doesn’t stop with sight or foresight. Architects are trained to be creative thinkers. We see things others don’t or can’t and are able to describe and explain them in ways that help others to understand and act.
Reason93: Architects make others look better. So what? Architects matter because they are there to help their clients succeed. Architects and our professional services firms don’t succeed unless the client does. Architects love to help others achieve their goals and reach their dreams and find imaginative ways to help them get there.
Reason94: Architects learn by doing. So what? Architecture is too broad and deep of a subject to ever really know it all. Continuous learning – there’s always something more to learn – keeps us perpetually on our toes.
Reason95: Architects thrive on less. So what? Our’s really a case where less is truly more. Architects recognize that in tough times such as the current one we’re facing better architecture can be the result. That tough times may in fact lead to better architecture. So so what? This is important because the opposite could occur – where fewer resources result in lesser buildings, less pride of place, and all of us being the lesser for it.
Reason96: Architects are here to serve. So what? Despite the reputation of some, architects exist to serve others. Except for the occasional architect-designed museum, it is what happens inside their buildings and spaces that matters – not the building itself. Architecture is basically a container of something. I hope they will enjoy not so much the teacup, but the tea. Yoshio Taniguchi.
Reason97: Architects operate both in the world – and outside it. So what? Architects practice an art that is in the world and also of the world. But at the same time – stands apart – is its own animal. As Thom Mayne has said: Architecture is involved with the world, but at the same time it has a certain autonomy. This autonomy cannot be explained in terms of traditional logic because the most interesting parts of the work are non-verbal. They operate within the terms of the work, like any art.
Reason98: Architects are markitects. So what? Architects help people and organizations make their mark on the planet – and do so with the widest appeal and the smallest carbon footprint. For better or worse, the first subject Prince Charles really went for as Prince was architecture. It made an impact. He was very intent to use his years as Prince of Wales to make his mark and architects helped him to do so. So so what? Wouldn’t you rather have an architect help make built statements than any other entity? They will at least be responsible, keeping all of the factors in mind. So make your mark!
Reason99: Architects play well with others. So what? Architects may come across as Howard Roark types – lone wolves in sheep’s clothing. But we are all born collaborators. Architects are trained and educated to work productively in teams, and despite the current interest in autonomy know that they get the best results when involving all stakeholders and working well with others. So so what? This matters because we live in a time of crowdsourcing, of co-creation, of participatory design. Architects are there to work with others to come up with the best solutions for all involved.
Reason100: Architects connect the past with the present and future. So what? Architecture serves to connect us in time – with works from the past, with past civilizations. Helping to locate and place us in time, to provide us with a sense of continuity, help us get our bearings and makes us truly inhabitants of this planet, not just hangers-on.
Reason101: Architects work with a palette of possibility. Architects are concerned not with the necessary but with the contingent – not with how things are but with how they might be. So what?
Reason102: The work architects perform touches so many parts of life – and of learning. It has so many facets, it can keep a person interested for a lifetime. As Richard Rogers said: I believe very strongly, and have fought since many years ago – at least over 30 years ago – to get architecture not just within schools, but architecture talked about under history, geography, science, technology, art. So what? Attorneys leave law due to burn-out as well as a lack of meaning in their work. Architects may leave the field for financial reasons, but few if any have done so for lack of what was found there.
Reason103: Architects strive to heal the world. So what? Architects still believe that their works and deeds can help to heal the places where they are privileged to work. Despite what Thom Mayne has said: I’m often called an old-fashioned modernist. But the modernists had the absurd idea that architecture could heal the world. That’s impossible. And today nobody expects architects to have these grand visions any more. Nobody expects this – except us architects, ourselves.
Reason104: Architects hake the hard decisions. So what? When a sales rep calls and asks for a decision-maker they hand the phone to an architect. Why? Architects matter because we have to make the hard decisions – thousands of them in every project. As Arne Jacobsen said: If architecture had nothing to do with art, it would be astonishingly easy to build houses, but the architect’s task – his most difficult task – is always that of selecting. Architects are first and last decision-makers. We make the decisions that count.
Reason105: Architects design for the heart as well as the head. So what? Architects create projects and places that affect us emotionally as well as intellectually. We address the whole person.
Reason106: Architects are passionate about design. So what? Architects do what they do because they are passionate about architecture and design. Despite the rigors of school and the relative lack of money to be obtained in the field, architects that have been in the field already for some time do what they do because they love to do it: plain and simple. So so what? This assures that we will go the extra mile, which is often necessary, to achieve a successful outcome.
Reason107: Architects matter because they sign and seal documents. So what? Exactly!
Don’t see a reason? Make it an even 108. Please let me know. Chiming-in by leaving a comment. Thanks!
The Last Architect? May 21, 2010Posted by randydeutsch in Ambiguity, BIM, career, change, creativity, essence, integrative thinking, optimism, pragmatism, questions, technology.
Indeed, the attempt to live according to the notion that the fragments are really separate is, in essence, what has led to the growing series of extremely urgent crises that is confronting us today.
Think laterally and simultaneously
Redefine the problem, reframe the questions and direct people’s energy
Meet virtually but also face-to-face
These. according to Renée Cheng, Professor and Head of School of Architecture at University of Minnesota, are some of the ways we as a profession will proceed boldly into the future.
Cheng, an expert in emerging technologies in construction, recently talked with Markku Allison, Resource Architect at The American Institute of Architects, in an AIA – Architecture Knowledge Review podcast revisiting the 2006 Report on Integrated Practice that can be found on iTunes entitled: 2009 and Beyond “Suggestions for an Integrative Education.”
While the entire interview is generally excellent, I’d like to focus on the final third of the podcast, because these last 8 minutes of the podcast are like gold.
It is not that Markku and Renee go off-script – it’s that Markku allows Renee to riff on the question of “What’s next?” in a way that we seldom hear or see in our industry media.
Gratefully pragmatic without a whiff of academic jargon, what ensues in the latter part of the interview is a true dialogue, marked by a calm cadence – with much wisdom – found only rarely, if at all, anywhere.
Perhaps the last time was in this video of an interview where soft-spoken philosopher J Krishnamurti asks physicist David Bohm: Would you go into your chosen profession today if you had to do it all over?
Markku asks: What’s next? What developments are currently underway that you feel will have the most significant impact over the next three years?
Cheng acknowledges that it is always difficult to project into the future.
Renee: Things I’ve been keeping an eye on are things like crowdsourcing. I don’t know if you’ve heard of the Netflix competition?
Renee: Crowdsourcing, where you can put out a query and get multiple minds working on it. Not like a wiki where you can let anyone post but more like invited experts working in somewhat of a hierarchy, somewhat of a system.
Cheng went on to describe how her school has run some studios based on social networking platforms.
Renee: We’re going to start to get some pretty highly specialized people that need to be brought in at very specific times and not end up having everyone in the room all the time. So if there can be some way to streamline some of that – how to keep communication going without necessarily having everyone be face to face.
But isn’t face to face collaboration critical to the successful outcome of a project?
On Virtual Interface vs. Face-to-Face
Renee: The more I’m getting into this the more I am realizing that face to face is a really critical part of this. And yet there are huge opportunities for virtual interface. So how do we as humans overcome the fact that face-to-face is still the best means of communication? And how can some of these virtual environments or virtual tools begin to – not replace – but supplement it, potentially making things go faster and involve more voices? That is something I will be looking for in the next couple of years.
On The Role of the Designer
Markku: I’m curious to hear you expand just a little bit on what you perceive as the role of the designer in this new future that may involve much larger numbers of stakeholders input into design. How do you think that crowdsourcing and other trends you describe will affect the role of the designer?
On Utopian vs. Dystopian Futures
Renee: There’s a utopian and dystopian way of looking at this (laughter.) In the dystopian way architects become just one of many, many voices. The hierarchy is lost and it becomes very difficult to get good design. You just get a lot of compromise. That would be the dystopian future I would not like to see.
On the Architect as Advocate for Design and Design Thinking
Renee: The utopian future that we are trying to prepare our students to lead and for this role is architect as – in some kind of manner of – not necessarily master builder but potentially something more in the Kieran Timberlake model, the central figure, the connector – someone who can be the advocate for design. And for design thinking. Can think laterally and simultaneously. And can help others to make decisions that make sense. Ideally there is some role for the architect that is different than the role of any other experts, clients or users – or whomever is adding to this future design process – that are coming in. Because of the training.
On the Architect’s Training
Renee: The training is not that they know how to make a zero-energy building. Or that they know how to manipulate a BIM model. The training is that they know how to see things laterally and simultaneously.
See laterally and simultaneously.
Renee: Very few people know how to do that. And when you can see things laterally and simultaneously, envisioning multiple options at the same time, you have an enormous ability to redefine the problem, reframe the questions and direct people’s energy.
Redefine the problem, reframe the questions and direct people’s energy
Renee: So that’s what I would hope would set the architect apart from others in the crowd. As crowdsourcing or social networking or larger number of stakeholders begin to be part of the process.
Markku: The ability to position the conversation within a framework of multiple, possible realities.
Renee: Exactly. And to be able to frame and reframe the questions. Because it’s not about trying to find answers or solutions to things. It’s really about precisely defining the problem – and then the solution becomes self-evident. And any designer who has had that moment happen – or visited a building where it all comes together and makes sense – that solution didn’t come from someone saying “make this museum function in this and this way.” It came from a variety of things that were juggled at the same time. A lot of tangible and intangible things that get fit into that process until you reach a result that is so beautiful and well-designed it becomes inevitable. But it wasn’t from trying to solve a problem. It comes from framing the questions.
On Preparing for the Unknown
Markku: Do you think that that ability to frame the problem in such a concise way that the solution becomes self-evident is possible in the realm of the academy?
Renee: we’re trying to develop and nurture that skill in our students. It’s both a blessing and a curse to have this ability to constantly frame questions and prolong the period of not jumping to conclusion or solution…If we’re asked to prepare students to meet these grand challenges that are coming forward for their generation, then we’re going to need to think about how we’re going to instill all of these skills that we’ve always counted on architects having, yet prepare them for a future that is extremely different than we knew when we were in school – or that’s even existing today. It’s a tough thing for a curriculum to do. A challenge that I would say architectural education has not faced ever before.
On How We’re Going to Get There
Markku: An interesting time for you.
Renee: It’s always good to be living in interesting times. Sometimes I do wonder how we’re going to get there. The creative thing is when you go into the studios and see the students and how enthusiastic they are in accepting the goals of carbon neutrality and low energy design and just aggressively and idealistically tackling them. And very, very thirsty for the tools that will allow them to get there. I don’t think, in student’s idealistic minds, they’re thinking of the billions of dollars cut from waste in the building industry. They’re thinking of a future where all buildings are efficiently built, with a good use of resources, hopefully with well-compensated designers and clients that are knowledgeable and willing to take risks on things that are willing to move the technology forward and buildings forward. Communities that are livable and walkable and promote healthy living. Students are aiming for the moon – which leads me to think it is a tough problem – but that’s our role as educators and our role as professionals. To show them that yes it can be done. And that we’re just taking it step by step.
Markku: Well I think we’re in great hands.
We are, indeed.
Renée Cheng is a graduate of Harvard’s GSD and Harvard College. A registered architect, her professional experience includes work for Pei, Cobb, Freed and Partners and Richard Meier and Partners before founding Cheng-Olson Design. She taught at the University of Michigan and the University of Arizona before joining the faculty of University of Minnesota in January of 2002 where she is currently Head.
Professor Cheng has written on the topic of architectural education in the context of emerging practices and technology. These writings have appeared in the 2006 AIA Report on Integrated Practice and the Education Summit at ACADIA in 2004. 2006 “Suggestions for an Integrated Practice” in AIA Report on Integrated Practice, ed. Norm Strong, Daniel Friedman, Mike Broshar, also excerpted in AECBytes, Viewpoint July 2006.
Look here for the AIA’s review of 2009 and Beyond | Revisiting the Report on Integrated Practice, “Suggestions for an Integrative Education,” by Robert Smith, AIA.
Each essay from the 2006 Report on Integrated Practice is being re-released as part of the 2009 and Beyond series. The re-release includes new commentary as well as podcasts from interviews with the reports’ original authors.