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Professionalism as a State of Mind December 19, 2013

Posted by randydeutsch in architect, architect types, education, employment, essence, principles, survival.
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professionalismBack in summer, architect Rob Anderson tweeted:

‪@Architect1122: AIA will be emerging professionals, now or later.

Erin Murphy AIA, the Director of Emerging Professionals at AIA National in Washington, DC tweeted back:

@erinmurphyaia: I argue this point every day.

Because I teach large undergraduate and graduate architecture lecture courses at a major state university, I get a pretty good look – at least number-wise – at the future make-up of the profession.

And what I see concerns me.

It’s not their intelligence. Most are very smart.

Nor is it their work ethic. They clearly work hard.

And it’s not for a lack of talent that they got into a competitive university.

What concerns me is this:

Being a professional requires an independent mindset.

In this age of collaboration, to be a professional means one has to think for oneself.

That’s not to say that they cannot seek advice. In fact, having people and resources you can turn to is a critical part of practice.

When starting a firm, for example, it’s important to line up a support system including a banker, management consultant, accountant or bookkeeper and an attorney.

And yet, to be a professional means not to be swayed by outside forces.

Architects cannot, for example, take kickbacks from contractors.

In fact, for an architect to receive payment outside of the client and still be considered independent, they should never accept a finder’s fee, share contractor’s profit or accept rebates from suppliers or manufacturers.

For an architect to be considered independent, they shouldn’t receive payment outside of the client.

There are other factors that distinguish the professional. Academically, an attribute of being a professional involves knowledge that is more than ordinarily complex and is an intellectual enterprise.

Being a professional means that one will apply theoretical and complex knowledge to the solution of human and social problems.

And to be a professional means that you will pass your knowledge to novice generations.

What concerns me about the current crop of students is this:

For them, being professional is conditional.

If you give me an A, I will like you.

If you make the assignments a breeze, I will give you a good teaching evaluation.

Give me what I want, and I will acknowledge you outside of class.

I will tell you what is important to know and what is not. Not you.

Here’s the thing:

Professionalism, like your mama’s love, is unconditional.

You have to love what you do and act from that passion.

You have to think for yourself and not be swayed by outside forces.

Each week, I had my professional practice students write a journal entry on the online blackboard course site.

I’d ask them to provide feedback on a guest lecturer’s presentation or a reading we had discussed in class.

Then I’d read each and every one.

Most of the students thought that these journal entries were a waste of time – and told me so.

I actually believe they were incredibly important indicators of who will and will not become valued professionals in the years to come.

Many of the journal entries told me what the student thought I wanted to hear. For example, in order to reach the minimum word count, they usually repeated the question or questions, and unnecessarily provided background information – the equivalent of throat clearing before getting around to a speech.

I warned them in class about providing “boilerplate” content – information one could find online or elsewhere without much effort.

Most ignored this advice.

I told them what I was interested in was their opinions. Their points of view. I wanted to hear about their experiences – and what they believed in.

The students who did this grew exponentially from the earliest journal entries to the last.

They were able to express themselves in writing. They were able to incorporate content that they had learned from other courses, or from experiences outside of school.

Others merely phoned-in their entries. They showed-up at the online site, usually at the last minute, as though to fulfill an obligation – one that was obviously not as important as the other demands on their time, especially design studio.

I saw reading 82 journal entries each week for 16 weeks – 1320 essays in all – as a gift.

It gave me a perspective into the future of the profession – like looking into a crystal ball.

Some of what I see concerns me, but I also like a lot of what I see as well.

I wish I had a dozen openings in my firm because I would hire at least that many students based on their journal entries alone.

Based on their writing, logic and critical thinking, based on their ability to articulate their feelings, communicate and care, we can rest assured that our profession – and the AIA – will be in good hands in the years ahead.

The others who merely showed up – they will have to decide what is important to them.

My whole contention in my professional practice course is that you cannot act one way at one time and act another way at another time.

As an architect, you’re more slab stone than laminate or veneer. Who you are on the outside is who you are inside.

Being a professional is something you take with you – it is the way you carry yourself and handle yourself not just in class, or in the office, but all of the time.

Whether you think someone is looking or not.

One day, I accidentally double-booked my calendar and didn’t sync my iCal. When my student showed up for his schedule timeslot, I apologized and told him I had another meeting I needed to go to, and asked if we could reschedule?

In my experience, there are students who handle this situation graciously, and others who will make you feel like a total heel.

The first type of student is, in my opinion, well on their way to being someone others will want to work with. Their level of maturity and perspective – their ability to suppress their disappointment, and to think in terms of the other person’s needs – is what distinguishes them.

They place long-term relations above expressing immediate feelings.

I will want to work with them because I know that I will continue to be imperfect and make mistakes in the future, and will want to work with people who are understanding, who handle the situation maturely, reschedule and move on.

For our profession and industry to thrive, we’ll need to send the message that to be a professional, you’ll need to do more than graduate from an accredited program, put in office time and pass an exam.

To be a professional means to behave in a way, even when alone, as though someone else is watching.

Because someone probably will be.

49 Ways to Increase Your Influence as an Architect February 26, 2011

Posted by randydeutsch in Ambiguity, architect, books, change, marginalization, principles, problem solving, reading, the economy.
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This blog, and its sister blog, both made a name for themselves and garnered some attention out of the gate by issuing a steady stream of lists: things to do, subjects to master, resources to turn to.

There’s just so much great and useful information that comes across my desk that I just have to share.

This post is one of my – what Architect Magazine generously described as – service pieces such as last year’s 55 Ways to Help You Evolve as an Architect.

Now, there are a number of ways architects can have influence: through political power, by building and maintaining a large platform (think tribe, constituency and audience, not soap box,) by title, wealth or celebrity status.

My focus in this post is how we as AEC industry professionals can have our voice heard – right now – and do so in a way that is well within most everybody’s reach.

Due to the blunt force, and slow recovery, of the recession many architects feel ignored, marginalized, disempowered and disenfranchised. Some architects equate having little work with having little leverage.

We all know that there are many things we can be doing to increase our pull – and push – but are already overwhelmed by all we have on our plate.

For that reason I have only included suggestions that can be undertaken, acted upon or addressed during your downtime – assuming you allow yourself some – or in the short intervals between two work-related activities, such as on your commute. Enjoy!

Oh, and remember to chime in on #49 below…

1. Sit in on a design jury at your local architecture school. A great way to see current thinking in action while critiquing student design work. But as importantly, you’ll be sitting shoulder to shoulder with your peers and hear what they have to say, how they see things, while you provide your input. Design studio instructors are always looking to bring in fresh faces and voices into the school. Mid-term reviews are coming up or do so by time of year end reviews. Cost: Your time, transportation and parking.

2. Join a tribe or community of likeminded professionals. Need a new tribe? Join KA Connect on LinkedIn, founded by Christopher Parsons of Knowledge Architecture. KA Connect is a community of AEC professionals who exchange best practices for organizing information and sharing knowledge. Once acclimated to the site, participate in one or more lively discussions. Cost: Free

3. Follow-up with a fellow jury member that you hit it off with or share similar views with. Architects too often see events like sitting on a design jury as one-offs when in fact they provide fertile opportunities for ongoing discussions and last professional relationships. While your fellow jurors are busy, most will welcome a call to meet for coffee to continue the discussion or have a meeting of minds. This is how great partnering opportunities happen. Cost: $2 for coffee. $4 if treating

4. Make your message compelling. Whether you’re writing a blog post or delivering information to a colleague or client, you can learn a thing or two about how to package your thoughts to get the widest audience and their full attention. For others to listen to what you have to say you have to capture their interest from the first line – in fact, before the first line. Learn a thing or two (or eleven) about headline writing here. Cost: Priceless

5. Volunteer to give design studio desk crits at your local architecture school. You’re essentially serving as a roving consultant to fledgling professionals. They’ll appreciate the insights you share and will remember you when they enter the field. In doing so you’ll be giving something back and your generosity of time and advice will go a long way to help others out. Cost: Your time.

6. If you attend one event this year make it KA Connect 2011, a knowledge and information management conference for the AEC industry. Thought leaders from all over the world will come together in San Francisco on April 27th and 28th to share best practices, stories, and ideas about how they organize information and manage knowledge in their firms. If anything like last year’s event, it will be a fun, dynamic event filled with blue sky and Pecha Kucha talks, panel discussions and breakouts that provide ample opportunities to connect with fellow AEC professionals and affiliates. Cost: Visit here or email to inquire.

7. Invite a select group of students back to your office for a walk-through, to get a feel for a professional office and to build a stronger bon with the design community. Introduce them to a couple key players and sit them down to thumb through a drawing set or two. Cost: Your time. $6.50 for a box of donuts.

8. If you attend one other event this year make it the Design Futures Council Leadership summit on Sustainability, this year in Boston. While this TED-like event is invite-only, here’s a little known trick for getting invited: ask to be invited. For how to do so, look here. Cost: TBD

9. Use Google Alerts to keep you up to date on any topic of interest to you. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query, topic or search term.  You can set it to send you an email as it occurs, once a day or once a week if you prefer. Simple and free. Cost: Free

10. Get Power. Yes, power means the strength, ability or capacity to perform or act effectively. Here I mean the well-written book, Power: Why Some People Have It and Others Don’t by Jeffrey Pfeffer. Cost: The best $17.55 you will spend this year. $14.99 on the Kindle in under 60 seconds here.

11. Use Twitter in the receptive mode to stay abreast of what is happening in real time in your professional community. Scan lists for filtered, more targeted content by using hashtags (e.g. #AEC or #architects.) Need a compelling place to start? You can do no better than to start by following Christopher Parsons. Cost: Free

12. Join in on the discussion on professional forums. Build your reputation and be heard by engaged and engaging peers by joining one or more of knowledge communities such as the AIA KnowledgeNet, a place to connect with fellow architects and allied professionals, discuss topics of interest to you and share your expertise. You can set it up so that each morning you’ll receive an email from discussion groups such as COTE, Practice Management or on Residential Architecture. Learn more here or better yet jump right into ongoing discussions on dozens of topics here. Cost: Free

13. Nudge and Sway. Say again? Design professionals no longer believe that they can influence society by the architecture they design (or do they?) Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein shows, among other lessons, how we influence decisions through design. In the influential book Sway: The Irresistible Pull of Irrational Behavior by Brafman brothers Ori Brafman and Rom Brafman, several stories are told where decisions were influenced by location and placement of various items – one thing that architects know something about and can have some say in influencing. Cost: $7.50 new. $7 on the Kindle. $4 used.

14. Keep  your good ideas from getting ignored or rejected in meetings and presentations by reading Buy-In: Saving Your Good Idea from Getting Shot Down by author and Harvard Business School professor emeritus John P. Kotter. Learn some effective tactics such as letting the attackers into the discussion; keeping your responses clear, simple, crisp and full of common sense; showing respect all the time; not fighting, collapsing or becoming defensive; and perhaps the most important, prepare. “The bigger the presentation, the more preparation is needed.” Cost: $15 new. $10 on the Kindle.

15. Cold feet when it comes to social media such as Twitter? You’re not alone. Read this to learn what former CEO of Gensler and current Zweig White chairman has to say about social networking for the generationally challenged. Cost: Free

16. Form a Tribe. In his influential book Tribes: We Need You to Lead Us, Seth Godin defines a tribe as a group of people who are connected to one another, a leader and an idea. Godin – as I described in my previous post  – encourages readers to find their community, step up and lead. Cost: At the start, your time. Goes up from there. Learn more here.

17. Don’t know what tribe you’re going to lead? Here are four suggestions for where to start. Read this thoughtful and inspiring piece on thought leadership. Watch Seth Godin discuss Tribes or this one recommended by Christopher Parsons, founder of Knowledge Architecture, or read a free sample chapter from David Logan’s book, Tribal Leadership. Cost: Free

18. Review your favorite professional books on Amazon.com. It’s a fast and free way to be read, heard and seen by fellow colleagues and professionals as a topic expert. And if the review you write is positive, your support will go a long way to help out the book’s author and publisher. Start here and get writing. Cost: Your time.

19. Stay connected. “Chance favors the connected mind,” says Steve Johnson in his exceptional new book, Where Good Ideas Come From, a sweeping look at innovation spanning nearly the whole of human history. So stay connected. Cost: $15

20. To become and remain someone with influence, get in the habit of practicing some very basic principles: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. To learn more about these I urge you to read the most influential book ever written on the subject, Influence: The Psychology of Persuasion by Robert B. Cialdini Cost: $10

21. You want to influence others and keep them in your trance? Draw. It’s really that simple. Speaking of Steve Johnson (see above) watch this to be reminded of the all-too-rare mesmerizing power architects have when drawing on a white board in real time before a live audience. Cost: Free (and the time it takes to practice)

22. Start a blog. Give yourself a platform to express your views or to share information with likeminded individuals and fellow AEC professionals. Cost: Initially free (though blog widgets can be as compelling to collect as apps.) Doesn’t cost anything to browse.

23. Project what you see, learn and experience to the world. Attended a year-end academic review or professional conference? Share your observations and insights from the event by writing an online review – in your own blog or on your office blog or intranet. There is no better way to influence the views of others by helping them to perceive the events around them through the lens of your sensibilities. Cost: Free (assuming you were attending the event anyway)

24. Prefer your socializing and networking and information sharing face to face? Start a local Meetup Group on a topic of choice. To learn more about what happens when you start a Meetup Group look here. To create a Meetup group, look here. To find an already existing group in your community look here. Cost: Nothing to start. Organizer dues are explained here.

25. Read what your peers have to say in their online reviews of your favorite books. Often they’ll point out something you’ve missed and by doing so you’ll be the beneficiary of their insights. Readers sometimes will comment on a review and these comments can be filled with great suggestions and ideas. You can then leverage that information next opportunity you have to discuss the book or topic. Here’s a great place to start. Cost: Free

26. Volunteer to serve on your local AIA board. Be the change you want to see. See my previous post for more on this. Cost: Your time.

27. Use Twitter as a knowledge platform to let your community know who you are, what you’re thinking, how you see things and what you deem valuable and worth communicating. Cost: Free

28. Be decisive. Don’t equivocate. We’ll often undermine our message and its impact on others by looking at both sides of the argument, playing devil’s advocate or hedging. When you’re sought out for answers – if you know the answer – that’s not the time to beat around the bush or come across as ambiguous.  To influence others we need to have a take no prisoners approach to staying on message and being crystal clear. Cost: Free

29. Become a compelling communicator. Architects are conceptual ideators and problem solvers. The problem is, they aren’t always effective at communicating their ideas and solutions. To be a more effective influencer, work on your communication skills – more specifically, on your rhetoric skills. I minored in the study of rhetoric – or persuasive speechmaking – in grad school and while it may have seemed like an odd choice at the time there is no question that what I learned about rhetoric has come in handy throughout my career as a senior designer. An entertaining and exceptionally educational place to start is by reading Thank You for Arguing Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by the brilliant (and very funny) Jay Heinrichs. Cost: $11 new. $8 on your Kindle. $6 used.

30. Want to have the influential speechmaking ability of an Obama? Then do what Obama and other masters of speechmaking do and read great speeches. There are several excellent older collections but you can do worse than starting here in this comprehensive collection of oratory through the ages, appropriately edited by former presidential speechwriter Safire. Cost: $15 used

31. Want to work on becoming a more articulate rhetorician? I didn’t think so. But for an amazingly comprehensive overview of Western rhetoric from Plato through today, read THE RHETORIC OF WESTERN THOUGHT: FROM THE MEDITERRANEAN WORLD TO THE GLOBAL SETTING. Cost: $145 new. $24 used.

32. Believe in yourself. It all starts with you. You cannot influence others if you don’t believe in the veracity of your own voice, the importance of your own views and the need to have them heard by a wider audience. With so many voices out there struggling to be heard, this is no time to be a shrinking violet, to be coy, unassuming, fade into the background or melt into the scenery. To be heard by others you have to believe that you have to say, the product of your thinking and feeling, is of ultimate value to others. You don’t even have to believe it. If you so much as act as though this were so, you will find others doing the same, substantiating, validating and reinforcing your beliefs in no time. Try it.

33. Really understand the psychology of persuasion. To understand the science behind influencing others and how to urge others to see your way, read the best book ever written on the subject, Influence: The Psychology of Persuasion by Robert B. Cialdini Cost: $10

34. Read about change. Because influence is basically about changing the status quo, the way things are. A great place to start is the book Influencer: The Power to Change Anything by Kerry Patterson et al, authors of the excellent Crucial Conversations. Watch a trailer for Influencer here and find the book here. Cost: $16 new. $10 used.

35. Start a conversation. Literally, over coffee. To discover a simple, but powerful approach for thinking together, check out The World Cafe: Shaping Our Futures Through Conversations That Matter by the World Cafe Community with an insightful afterward by Peter Senge and foreward by Margaret J. Wheatley.

36. Practice architecture as advocacy. When you get an email urging you to write to your congressman, representative or senator, don’t ignore it. Use your voice to help the government make sound choices that will help the profession. Get your voice heard. To not do so is a missed opportunity. Learn about it here.

37. Learn how architecture can advocate on behalf of a cause. See page 12 of this document.

38. Help someone out right when they ask you to do it. I get requests all the time to chime in on online discussions. “There’s a hot discussion going on my site. The subject is right up your alley. Check it out. I know everyone would benefit from hearing your input on the subject.” Unless the room you are in is on fire or you are experiencing symptoms associated with a heart attack – act immediately. Drop what you are doing and put in your two cents. Why? Because you are being recognized as someone with a voice that needs to be heard – and there is no better way to exercise your influencer muscles, build your reputation, and continue to be seen as the go-to-guy for information than to share your thoughts the moment you are asked.

39. Monitor your attitude and how it is being expressed and how you and your message is coming across to others. To be an influencer, watch your speech for language that betrays your better intentions by coming across as cynical or sarcastic. A healthy skepticism is just that – healthy. Venturing much further into negativity can undermine the positive impact you can have on your community and built and un-built environment.

40. Apologize by saying you’re sorry. Sometimes we’re powerless to influence others because there is a perception by others that we have somehow undermined, hurt or betrayed them and often we’re unaware of this. Need help on how to go about this in a professional and effective manner? See Crucial Confrontations: Tools for Resolving broken promises, violated expectations, and bad behavior by Kerry Patterson et al, authors of Influencer: The Power to Change Anything. Cost: $10 new. $5 used

41. Walk the talk. There’s no greater way to defuse your message by saying one thing an doing another. Especially today, most won’t tolerate such duplicity in their leaders nor in their colleagues. One important lesson about influence is to practice what you preach. As Gandhi said, Be the change you want to see in the world.

42. Make the undesirable desirable. To influence others to make the changes you want to see, make change palatable. The book Influencer: The Power to Change Anything contains chapters with titles illustrating this simple principle such as “Make the Undesirable Desirable” and “Design Rewards and Demand Accountability.” Read it!

43. Start Small. Check out this life changing – and lifesaving – book about how everything great and influential starts with one small step. Here’s another  that you can apply directly to our industry (and others.) Build up from there.

44. Start locally. Former U.S. Speaker of the House Tip O’Neill famously coined the phrase, All politics is local. Today, through access to social media within the privacy of one’s home (consider the impact of Facebook on the current Middle East uprisings,) one can say All influence is local. But you can also truly start locally – in your own neighborhood or community.

45. Once you find your footing, seek out a national or international platform. But today, there’s really no reason to hem yourself in by geographic boundaries. With the internet location is almost beside the point.

46. Prepare an elevator speech. What is it that you do and how do you distinguish yourself from the thousands of others who profess to do the same thing? A brief summary is often much more influential than a longwinded retelling of one’s resume. Start here.

47. What is your brand? These are still the best 3886 words on the subject.

48. Be consistent. Make sure that the things you are doing, the choices you make, are consistent with your personal brand, the message you want to get across.

49. OK now it’s your turn! Don’t see something here you feel belongs on this list? Here’s your chance to influence me – and each other – by adding your own favorites to this list by leaving a comment below! Looking forward to hearing what you have to say.

Architects of Abstraction January 13, 2009

Posted by randydeutsch in architect types, principles, software architects.
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One of the things this blog tries to do is find common ground between various types of architects. There are perhaps no two more different on the surface than software and building design architects.

Architects 2 Zebras is happy to recommend a new book that will go a long way toward bridging these otherwise seemingly disparate architects. Edited by one of the world’s leading open source architects, experts and book authors on enterprise computing, 97-things will be published in February. Until publication date, a galley found online –  97-things_the_list – focuses not on the more esoteric technical details but rather the fascinating principles shared by architects. Or, as editor Richard Monson-Haefel puts it, the principles that the best software architects have pulled out of their experience. In fact, it turns out that these principles apply to architects of all stripes. Just two of the book’s takeaways: communication trumps technology and skyscrapers_aren’t_scalable. This last principle describes how

“We often hear software engineering compared to building skyscrapers, dams, or roads. It’s true in some important aspects. The hardest part of civil engineering isn’t designing a building that will stand up once it is finished, but figuring out the construction process. The construction process has to go from a bare site to a finished building…there are some important ways that civil engineering analogies mislead us.”

Ignoring the detail that building design architects design buildings and not civil engineers, the short essay concludes  

“Once designed, the skyscraper isn’t supposed to change its location or height. Skyscrapers aren’t scalable. We cannot easily add lanes to roads, but we’ve learned how to easily add features to software.”

In fact, in the past year, skyscrapers designed by international architects for Dubai regularly change their location and height – one proposed skyscraper was to skim across the water on a floating island – whether they’re supposed to or not. But that doesn’t lessen the impact of the principle.

It seems an hour doesn’t go by that we stumble over yet another architecture analogy that doesn’t go quite far enough. They’re everywhere to be found, some more rigorous – therefore useful – than others. One I saw earlier today from the exceptional marketing marvel book_yourself_solid serves as a typical example (emphasis added)

“The exercises in Module I step you through the process of building your foundation so that you have a platform on which to stand, a perfectly engineered structure that will support all of your business development and marketing, and – dare I add – personal growth.”

The real secret ,of course, is for us architects to continue to abstract sharable and relatable principles from our experience, erring neither on the overly general and generic on the one end or overly detailed and specific on the other. S.I. Hayakawa in Language in Thought and Action describes the relations between levels of abstraction in his ladder of abstractions pictured here. It takes the principled architect’s most focused discernment and best judgment to know where to land on this ladder – for, as everbody knows – ladders aren’t scalable.

abstraction-ladder