The End of the Architecture Firm? August 27, 2011Posted by randydeutsch in BIM, IPD, software architects, survival, technology.
Tags: BIM, building information modeling, information technology consulting, integrated project delivery, IPD
Because that is what my other blog is for.
But this, I felt, is just too important not to mention.
Next week my BIM book finally ships.
What’s important is that In the book is a series of in-depth interviews with some serious VIPs in our industry discussing BIM and the collaborative work processes enabled by the technology.
One of my interviews is with Kristine K. Fallon FAIA of Kristine Fallon Associates, providing information technology consulting and services related to design and construction.
In the interview, I asked her three questions about her current concerns:
- One about her business.
- One about the construction industry.
- And one about the architecture profession.
Her responses to the first two questions were insightful and intelligent.
Her response to the question concerning the architecture profession blew me away.
Completely took me by surprise.
And stopped me cold.
Let’s start with question one:
What would you say is the #1 concern for you and your business right now?
Kristine K. Fallon (KF): To be on the leading edge of the technology curve. We work very hard to be ahead of the rest of the industry. There’s no real roadmap for doing that. I worry about whether we’re identifying good technology directions and quickly galloping up the learning curve and getting good at these technologies before they’re in big demand. I actually have an incredibly vast, international network of contacts. A lot of the leading edge stuff isn’t particularly published – it’s in people’s heads or buried somewhere. Not stuff you can Google. So you have to go to the people. That’s why I am so active in so many organizations. That and staying in touch with people – it’s something I got used to doing very early in my career.
What would you say is the #1 concern for the construction industry as whole?
KF: I see the potential for the agglomeration – for the contractors getting absorbed into a couple big firms. That said – for all my championing of change – I enjoy the industry as it is. I love the fact that you work with different people, personalities and teams. I find that really invigorating.
What would you say is the #1 concern for the architecture profession?
KF: There’s a good chance that the architecture firm will go away. At this point, in England, I hear that the architects mostly work for the contractors. At that point – why have a firm? What is the role of the architecture firm? There’s certain training, skills, capabilities and qualities that architects do bring that engineers and contractors don’t bring. There’s a role for those skills and capabilities. As for being able to rely on the architect’s model for construction documents – if architects drag their feet for much longer about that, people will find a way to do without architecture firms. Because it’s just such a stupid waste of time. People will perceive firms as adding absolutely no value. You want an architect on your team somewhere to come up with creative ideas and solve problems. But why would you need an architecture firm?
[The full interview – it’s a great interview – can be found in Chapter 3 of my new book, BIM and Integrated Design.]
Now it is your turn:
Do you agree that there’s a good chance that the architecture firm will go away?
What is the purpose of having an architecture firm today, as opposed to independent architects?
Do you believe that architecture firms continue to provide value? If so, what kind?
And how is this value different from the value an independent architect brings to a team or project?
Please let me know by leaving a comment.
The Architect’s New Titles: to Use or Abuse May 14, 2011Posted by randydeutsch in architect types, BIM, books, career, change, employment, management, software architects, the economy.
Tags: architect positions, architect titles, bimworker, change management, design anthropologist, design consultant, design ninja, design strategist, design thinker, design thinking, freelancer, intrepreneur, job titles, service designer, thought leader
Not that they’re going to give up the title architect anytime soon.
They’re in search of a title that more accurately qualifies – and clarifies – what they do as an architect.
With the advent of social media, what we call ourselves in our profiles goes a long way toward how others treat and work with us.
Re-titling it turns out is no longer just for cars
Sometimes we find ourselves using titles that we ourselves aren’t certain what they mean.
And good thing. Because we often use them as much to obfuscate as to communicate.
Many of the newest titles are conjunctions, conflations or co-joining of two or more existing titles – such as business and design – that are meaningful when used independently but when combined leave us ashamed and others feeling abused.
In fact, if you hear someone say “I’m at the intersection of design and business” don’t meet them there – they’re probably lost.
We’ll skip trendy titles such as “Director of Chaos” because architects are more likely to be a “Director of Form.”
And “Director of First Impressions”? A euphemism for Receptionist. (We’ll spare you the Dilbertisms)
Here’s a field guide to some of the ways we are referring to ourselves – and to each other – in this make-it-up-as-you-go world we find ourselves living and working in.
One definition is offered to confuse or Abuse.
The other you’d be better off to Use.
Abuse: A designer
- is someone who sees everything as an opportunity for improvement.
- is someone who has to sell themselves and their talents every time they walk into a room.
- primarily concerns themselves with how to create a successful communication, product, or experience.
- is an agent who specifies the structural properties of a design object.
- is anyone who creates tangible or intangible objects
In other words, there are as many definitions as there are designers.
Use: Architect. Use Designer if you’d to be retained by an owner. See An Architect With Low Self-esteem
A Design Consultant is a person who borrows your watch, tells you what time it is, pockets the watch, designs a new one for you, sends you a bill for it and puts a lien on it when you don’t pay in 120 days.
Abuse: Specialists in human factors, psychology, business, design, engineering and manufacturing who provide full service consulting for building and product innovation and design.
Use: Freelancer. An architect who can’t find full-time employment.
Abuse: Uses project management, design, strategy and supply chain techniques to control a creative process, supports a culture of creativity and build a structure and organization for design.
Use: A manager of design projects.
See: This is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries; and her earlier work, here.
Abuse: Belonging to an interdisciplinary field that seeks to understand the role of design artifacts and processes in defining what it means to be human. See also: Design Sociologist
Use: Someone with an undergraduate anthropology diploma and a 3 year degree in architecture.
Abuse: An unorthodox or unconventional designer. Used more often in web and graphic design.
Use: Design Mercenary (忍者)
Pure unadulterated business jargon. An entity that is recognized for having innovative ideas or business ideas that merited attention. ‘Go to’ subject-matter experts in your industry. Period. Here’s how to package your ideas to share with others.
Abuse: Calling yourself one.
Use: Only when others call you this. And even then, don’t ever use it to describe yourself.
Abuse: Someone who writes his/her thoughts and feelings online.
Use: Anyone who contributes to a blog or online journal. And I mean anyone.
See: Arbiter of Knowledge and Wisdom
Abuse: Someone who knows what it means to manage the people side of the change equation.
Use: Someone adept at soothing the staff when management changes their mind. See Change Management
Abuse: Business people trained in design methods.
Use: Design people trained in business methods.
Abuse: Design Principals and Senior Designers used to hand off their building designs – and Project Managers and Architects their redlines – to CAD operators. With BIM, it no longer works this way. Like Artworkers in graphic design, BIMworkers initiate, commence, pursue, resolve self-edit and complete the work. If they had money, they would also own it.
Use: BIM Modelers. BIM Managers, BIM Coordinators and BIM Operators will thank you for it.
Abuse: Someone who uses the word “wayfinding” in casual conversation.
Use: An architect knows that if you have to use signage, you’ve failed. Architecture is its own wayfinding.
Abuse: Someone who provides innovative insights on using design as a strategic resource. Someone who hangs with CEOs of major brand management firms, business school deans, IDEO alum, engineers and professors of design
Use: Someone who uses design to achieve key business objectives. See Design Thinker and Design Guru.
See: To be a design strategist, you either have to be an IDEO veteran, Stanford University lecturer on design, the founder of a customer experience design company – or know someone who is one. Here are the eleven skills sets for what it takes and here and here.
Abuse: Someone who organizes people, infrastructure, communication and material components of a service in order to improve its quality, the interaction between service provider and customers and the customer’s experience. A cross-disciplinary practitioner who combines skills in design, management and process engineering.
Use: Someone who provides numerous benefits to the end user experience when applied to project types such as retail, banking, transportation, & healthcare. See Social Entrepreneur
Abuse: See Form giver. Someone who gives shape to products, objects and buildings.
Use: Someone who really gets design, puts it to good use and will lead others into the twenty-first century with creative strategies.
See this, probably the best new book on the topic.
Chief X Officer
Where X can be Culture, Interpretation, Learning, Systems, Collaboration, Co-Creation, Creativity, Innovation, Mischief, Imagination, Technology, Information, Fun. As in Chief Storytelling Officer. Someone who has traded real work for knowledge work. A begrudging strategist.
Abuse: A corporate title indicating hierarchy, authority and power. A high ranking officer who gets an office with a window.
Use: Leader. A high ranking officer who gets a windowless office.
Abuse: Entrepreneurs who operate by creating business opportunities and practices inside their organization. Employees who – in addition to their workload – develop client relationships and bring in work.
Use: An employee today runs their own company within their company. Any employee who sells wrapping paper or cookies to captured employees on behalf of their kids. See Social Intrepreneur
Use: Someone with a short attention span who can’t make their mind up. Someone who comes up with an idea then abandons it, usually for another equally compelling idea. See Serial Intrepreneur
Design Director (especially when conflated with Founder, Owner, CEO, President and Managing Partner)
Abuse: Principal responsible for client, project, financial, design management and coffee making.
Use: Freelancer. Sole proprietor.
Founding Principal and Owner
Use: You. Your name.
Abuse: Whether Sustainability Advocate or IPD Advocate, they’re a person who publicly supports and recommends a particular cause or policy.
Use: Someone who facilitates the process for others but won’t be seen doing it themselves. See X Evangelist
Director of Product Strategy and Innovation
Use: Cell phone sales. See Verizon Salesperson
Abuse: Passionate arbiter of knowledge who enjoys learning while teaching.
Use: Job seeking.
See: Speaker, Author, Educator, Mentor
Abuse: Someone who wastes other people’s time and resources by laboriously advocating the use of such systems as Six Sigma, TQM, Lean and other business management methodologies.
Use: Someone who creates value for others by eliminating waste. See IPD Advocate
Abuse: Someone who works at any of the tasks of planning, acquiring, searching, analyzing, organizing, storing, programming, distributing, marketing, or otherwise contributing to the transformation and commerce of information and those (often the same people) who work at using the knowledge so produced.
Use: Employee. Anyone who works for a living – using something other than their hands – at the tasks of developing or using knowledge. Anyone who develops, works with or uses information in the workplace. See Anyone who works for a living
Abuse: Someone who uses industry techniques such as gathering intelligence on competitors, generating leads and prospects, managing presentations and designing and generating successful business models, aimed at attracting new clients and penetrating existing markets.
Use: Client-building, client relations and marketing. See Rainmaker
Abuse: Someone who engages clients by focusing attention on the issues and individuals at hand, listening both to what they say and what they leave unsaid, framing the immediate problem from their perspective, envisioning with them how a solution might appear and committing jointly to the actions and resources that will bring it about, all to gain the confidence and earn the trust of their clients.
Speaker, Author, Educator, Mentor
Use: Retired. See Scattershot Approach to Capturing Attention on LinkedIn
Now it’s your turn. Are there any titles you are aware of that you don’t see here?
A Heartbreaking Book of Staggering Genius: One Architect’s Detour of Duty September 25, 2010Posted by randydeutsch in architect, architect types, architecture industry, books, career, change, employment, identity, management, optimism, questions, reading, software architects, the economy, transformation.
Tags: Architecture for Humanity, Cameron Sinclair, dave eggers, Down Detour Road, Eric J Cesal, Great Wake, Haiti, MacArthur fellowship, out of work architects, The Huffington Post, The MIT Press, unemployed architects
Today’s post will be brief: I have a presentation to edit and packing still to do. But I would be remiss in leaving town without first letting you in on a brand new book that I just read that I predict will take you and the architecture profession by storm. Before reading further, grab your wallet. You’ll need it by the time you get to the sixth line of this book review.
The book title: Down Detour Road: An Architect in Search of Practice
The author: Eric J. Cesal
Why you never heard of him: He’s a recent architecture graduate with 5 years experience as an intern and has built little.
Why that shouldn’t matter: You will be hearing a lot more of and from Eric J. Cesal.
The consensus: This may well be the best book by and for architects ever written. And (to my wife’s chagrin) I own and have read them all.
What the book will set you back: $14.93 ($21.95 + tax if you happen upon it in a bookstore, like I did. See “chagrin” above.)
Who should read this book: Out of work architects. Architects thinking of leaving the profession. Architects who have left the profession but want back in. Former architects who have left the profession for good but on deep, dark nights lie sleepless in bed wondering if they made a wise choice. Neighbors of out of work architects who wonder why they wear a tie when taking the dog out for a walk. Anyone who has ever had to wear a tie. Katherine Darnstadt would like this book. Parents who find their recent grads living once again under their roof. Or in their tent. Employers. Architect’s spouses, friends, relatives and roommates. Architects who think they might have a story to tell but question whether anyone will care to listen. Architects who are considering doing a tour of duty helping the world in some selfless way while they wait out the Great Wake. Architects who think they may be the next to be let go. Architects who sometimes wish they were the next to be let go. Architects who read architecture blog posts in hopes of finding someone who deeply, passionately understands their situation. Architects.
Why you should get it: This book speaks to you where you hurt. Cesal is wise beyond his 31 years (33 today) and whip smart. He knows what matters and he (and no doubts his talented editors) cut to the chase.
Why you should get it now: The sooner you read it, the sooner we’ll all be out of this mess; the sooner you’ll decide to stick it out in architecture; the sooner you’ll find a place for yourself in this new world.
Author’s espoused purpose in writing the book: “We want to find ways for the architecture profession to prosper as our world economy transitions.” p. 42
Why you should read it: Cesal wrote the book during a period of unemployment. Nearly every architect – employed, underemployed and unemployed – can relate.
Why else you should read it: Cesal names the Great Recession the Great Wake.
What will linger long after you’re done reading the book and give it to your colleague to read: The author’s voice.
What this book could also be used for: Like a commonplace book that soldiers used to carry around with them for reassurance and companionship on the front lines, you can keep this book nearby on your own detour of duty.
Why I love the book: Interjected throughout the book are short personal essays describing the author growing up, personal incidents and events that helped shape the architect/ author/ artist/ humanitarian he has become today. I love how the book captures timely subjects (the co-opting of our title by others) and timeless ones. I am most impressed by the way the author maintains a line of thought, without jumping around from subject to subject: a real feat and welcome revelation in contemporary writing. Like the late, great architect and author Peter Collins, Cesal asks hard questions and isn’t afraid to linger in them until he offers a solution.
Why this book may not be appropriate for all audiences: There’s an excruciatingly painful scene involving a tooth being pulled. Alcohol plays a part in a number of chapters.
The author’s eye for detail: How Cesal knew the recession had reached his city: “The coffee shop I usually passed by seemed to have too many people in it.”
Why I think Eric J. Cesal is architecture’s answer to Dave Eggers: Down Detour Road: An Architect in Search of Practice is A Heartbreaking Work of Staggering Genius if it were written for architects.
Favorite passage from the book: The author’s attempt to find work at a temp agency. (p.117) Priceless.
The author’s education: Three master’s degrees in four years: business administration, construction management and architecture from Washington University in St Louis.
What book you might compare Down Detour Road with: During the deep recession of the 1970’s we had Harris Stone’s incomparably endearing and well-illustrated Workbook of an Unsuccessful Architect (available here for a penny.) But let there be no doubt: Down Detour Road is our age’s Let Us Now Praise Famous Men by Walker Evans and James Agee. This book is our The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl.
Someone famous the author hangs with but doesn’t once mention in the book (very classy): Cameron Sinclair, co-founder and ‘chief eternal optimist’ (CEO) for Architecture for Humanity.
Representative quote from the book: “For all the things I had intended my life to be, for all of the things I thought I would be doing at 31, I was sitting in the dirt, on the side of an empty, unlit road, jobless, homeless, cold and hungry, lusting after a street sign.”
The author’s solution: Cesal recommends that we have to come to some hard truths about the limits of what we do “and then leap beyond those boundaries.” He goes on to describe 10 types of architects.
What are the ten architect types he writes about? The financial architect; The value architect; The risk architect; The paid architect; The idea architect; The knowing architect; The named architect; The citizen architect; The green architect; The sober architect. He refreshingly doesn’t over-use capital letters and dedicates a chapter to each architect type.
What it says on the dust jacket: As the world redesigns and rebuilds in the face of economic and ecological crises, unprecedented numbers of architects are out of work. What does this say about the value of architecture? That is the question that confronted architect Eric Cesal as he finished graduate school at the onset of the worst financial meltdown in a generation. Down Detour Road is his journey: one that begins off-course, and ends in a hopeful new vision of architecture.
Like many architects of his generation, Cesal confronts a cold reality. Architects may assure each other of their own importance, but society has come to view architecture as a luxury it can do without. For Cesal, this recognition becomes an occasion to rethink architecture and its value from the very core. He argues that the times demand a new architecture, an empowered architecture that is useful and relevant. New architectural values emerge as our cultural values shift: from high risks to safe bets, from strong portfolios to strong communities, and from clean lines to clean energy.
This is not a book about how to run a firm or a profession; it doesn’t predict the future of architectural form or aesthetics. It is a personal story—and in many ways a generational one: a story that follows its author on a winding detour across the country, around the profession, and into a new architectural reality.
Where you can find the author today: Port-au-Prince, managing and coordinating Architecture for Humanity’s design and reconstruction initiatives in Haiti until 2012.
No, really, where can you find him: You can find him here. But seriously, he lives in Haiti with a family of two dogs, 11 chickens, 5 cats and a goat named Newfie. Read more about it in the Huffington Post here.
What’s next up for the author: As Cesal explains on his webpage, “Two projects are currently in slow, agonizing, one-sentence/week progress: NCARB & I, a chronicle of architectural licensing, and Lets Just Finish These Beers and Go, a semi-autobiographical romp about how to become an architect while making every self-defeating effort you can.”
What does the word “detour”mean in the book’s title: de·tour, n.
1. A roundabout way or course, especially a road used temporarily instead of a main route.
2. A deviation from a direct course of action.
Likelihood that the book will be made into a movie: Very good odds. I’m not a betting man but I’d bet on it.
Final thoughts: Someone get this guy a MacArthur Genius Grant. And a second one to The MIT Press for having the foresight and gumption for publishing this staggering piece of exceptional writing from an otherwise little known entity. Cesal may very well be doing wonderful, necessary work in Haiti but we very much need him here back home with us.
The quickest way to get the book in your possession: Steal it from an architect in the coffee shop. Or click here
What to do while you wait for your copy of the book to arrive: Tell everyone you know to read Down Detour Road: An Architect in Search of Practice.
A Heartbreaking Book of Staggering Genius: One Architect’s Detour of Duty by Randy Deutsch AIA, LEED AP 2010
Being of Three Minds June 7, 2010Posted by randydeutsch in architect, architect types, career, change, essence, identity, software architects, technology.
Tags: and venustas, art, artist, design, firmitas, software architects, The Two Cultures C.P.Snow, utilitas, Vitruvius
Like a tree
In which there are three blackbirds.
Wallace Stevens, Thirteen Ways of Looking at a Blackbird
Technology is […] a queer thing. It brings you gifts with one hand, and stabs you in the back with the other.
While being interviewed the other day for an article about my blogs, I was asked about their genesis: What had provoked me to write them?
Explaining how my other blog http://bimandintegrateddesign.com/ came about was easy.
Architects and other design professionals have to deal with change from new disruptive technologies and work processes.
My other blog exists to help fellow professionals confront the forces that create an immunity to change – forces brought about by fear, hesitancy, uncertainty or misinformation.
What makes an architect an architect?
The original purpose of this blog – Architects 2 Zebras – was different.
It came about in order to identify and discuss what it is exactly that all architects have in common.
In other words – what makes an architect an architect – irrespective of what type of architect they are.
Instead of focusing on who stole who’s thunder and identity and reclaiming “our” title back, this was to be a blog focused on what architects of all stripes have in common and what we can learn from each other.
In the 18 months since the first post, the term “architect” has become increasingly common with non-design entities and many design architects resent this.
But it is not just the title design architects are concerned about – nor the inconvenience of doing a job search only to come up with IT positions.
Some design architects wonder if software architects have not only usurped design architect’s title but in doing so their mojo?
A Tale of Two Bookshelves
One only need visit any of the big box bookstores in the U.S. to witness two very different circumstances.
On the one hand, books on technology, computing, software and social networking are thriving.
Where sold copies are replaced as soon as those on display are depleted.
At the bookstores I’ve visited architecture-related books told a different story.
The shelves where architecture, interior design and planning books are displayed have been decimated, the few remaining titles left in disarray.
This could be seen as a positive sign – one, say, of strong sales – were it not for the fact that these shelves remain unreplenished.
Or perhaps a reflection of the buying power of the two architects at this time in history? Perhaps.
A situation all the more disconcerting for someone like myself who plans on having a book published and displayed on such a shelf in the coming year.
A Third Culture
“The third culture consists of scientists and other thinkers who are taking the place of the “traditional intellectuals” in rendering visible the deeper meanings of our lives, redefining who and what we are.”
John Brockman, The Third Culture
Good packages – like omens and wishes – come in threes (BIM, IPD and LEED come to mind.)
Thirds in fact seem to be popping up everywhere these days.
With owners and contractors, architects often feel like the Third wheel.
There are the Third world impacts from globalization to contend with.
We’re planning the Third chapters of our careers.
Our current focus in architecture on the virtual representation of the Third dimension.
The Third Teacher (a marvelous must-have book on design of schools and education by Bruce Mau with OWPP/Cannon Design)
A Third Way
And some less relevant to our discussion:
Why My Third Husband Will be a Dog
A Tale of Two Cultures
Design architects like to say that architecture is both an art and science – both of the humanities and of the sciences – the two cultures first identified by C.P. Snow in his seminal lecture and subsequent essay The Two Cultures published 50 years ago.
It’s a reflection based on the premise that intellectual life was divided into two cultures: the arts and humanities on one side and science on the other.
Software architects on the other hand associate themselves with technology, a culture not yet represented by design architect’s two cultures.
Until now, that is.
In the intervening years since Snow’s lecture, third cultures of course have been proposed, generally termed “social science” and comprised of fields such as sociology, political science, economics, psychology, and anthropology.
As mentioned earlier in this post, my other blog focuses on this third culture: the social implications of technology on design professionals, firm culture, organizations, and the profession and construction industry as a whole.
But the social impacts are a result – a symptom that needs to be addressed – not the cause.
The cause is the technology that seems all but inescapable in the practice of our art and science.
So I wonder if for architects our third culture is something closer to that of technology?
To be sure, one could argue that technology has been with us all along, as the so-called science of architecture is building science, otherwise known as building technology.
But there’s no mistaking the fact that with the advent of BIM and other IT-related tools, architects have started to wonder:
Whether our profession now comprises all three cultures: art, science and technology?
And if it does – does one take precedence over the other?
Or is it – like Vitruvius’ triumvirate – more a matter of maintaining a balance?
firmitas, utilitas and venustas
Commodity, firmness and delight – structural stability, spatial accomodation and attractive appearance – have been called architecture’s ultimate synthesis.
Roughly speaking – these three terms mirror architect’s three cultures: art, science and technology.
Could it be with the advent of new technologies and the collaborative work processes enabled by them that we as professionals are finally in a position to achieve Vitruvius’ ideal?
Perhaps it would be helpful for architects to think of themselves as being of three minds?
To think of ourselves as having an art mind, a science mind – which we already possess – and a technology mind.
To see technology as less of a threat and rather as something that was there all along – helping us to stay balanced.
And in doing so garner some of that technology mojo for ourselves?
delightful, delovely, design
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
R. Buckminster Fuller
Building science and digital technology both require that the architect have a strong grasp of how buildings are put together.
One cannot use digital tools, let alone practice architecture, without a thoroughly understanding – in minute detail – how buildings are constructed.
With technology and building science covered – let’s turn our attention to Vitruvius’ venustas or beauty, art, appearance.
You could argue – with Bucky Fuller – that once structure and function have been addressed the resulting building will inevitably be beautiful.
But I’m not going to do that here.
I’m going to suggest you do something else instead.
This week – I am going to ask you to acknowledge and honor yourself and as an artist and as a designer: your art mind, if you will.
What resides deep inside – after the documents have been coordinated and submitted, and work out in the field has been observed – what in you remains.
You know what I am talking about.
It has gone on for too long underserved, unacknowledged – by others, certainly, but admittedly by yourself as well.
How to go about honoring ourselves as designers and artists that we as architects truly are?
Each of us has our own way of going about this.
Pour a cup or glass and flip through the pages of The Phaidon Atlas of Contemporary World Architecture.
Or a book on Italian Hill towns.
Or head out to visit your favorite building in person. And really spend some time there.
Or volunteer at one of the many architecture boot camp summer programs taking place at many of the colleges and universities across the states.
Fill a sketchbook with ideas you have been meaning to explore.
However you choose to honor yourself, take the time – this week – to honor the small, still voice that resides in you that wants to be heard.
What have you done lately to address and honor your artistic side?
Architects have been criticized for being “artists” when others needed us to be responsible constructors and business partners.
We’ve convinced ourselves to work clandestine as artist/architects, under the radar.
So as not to let on that we’re duplicitous in our motives, representing not only our clients but also the call of our higher selves.
Do this one thing for yourself this week.
As with any threesome, art is threatened to be overcome by the two bolder – and seemingly more objective – of the three cultures: science and technology.
Art almost always loses out to the larger, more vocal forces.
We tell ourselves that – as with Fuller – art will be served by our working within constraints, meeting objectives, representing the health, safety and welfare of the building’s inhabitants.
This is just something we tell ourselves. But it never is.
Next week you can be an architect of three minds – art, science and technology.
This week – go out and let your inner architect play.
For those of us who don’t get to design every day, it remains critical to our identity, role, essence – our satisfaction, well-being and happiness – that we honor our artistic side.
Our art mind.
So get in touch with what truly mattered to you when you first started out.
And matters to you still.
Do this one thing for yourself this week.
Next week you can go back to the rigor and challenge of living and working within the three cultures.
If not now, when?
What We Talk About When We Talk About Design March 23, 2010Posted by randydeutsch in architect, BIM, collaboration, creativity, essence, IPD, management, marginalization, problem solving, questions, software architects, technology, the economy.
Tags: 10 questions, aia convention, BIM, design, design as a verb, design for a new decade, design strategies, design thinking, designers, IPD, Thomas Friedman
1 comment so far
Design. Noun or verb?
Building design? Noun.
Architects design? Verb.
So why do architects keep treating design like it’s a noun?
What architects talk about when they talk about design – is mostly buildings.
Design strategies, initiatives, options? Design criteria, benchmarks and objectives? Leave these for MBAs.
“Hiring an AIA architect,” says the AIA website, “could be the best decision you’ll make for your design project.” Yet no client considers their project a design assignment. That’s framing it as an architect sees it.
Design – the noun – is a tool architects use to plan and solve a client’s or owner’s problems: they need more space, they need to move and they need to attract more students or customers or retain the ones they have. They don’t have design projects – we do.
And note: the emphasis is on action – not thing.
To a client, an architect may help you to realize, recommend, guide, clarify, define, orchestrate, and help you get the most for your construction dollar. All verbs.
If that’s what we mean by design – then why don’t we say it? Why don’t we remind others that that is what we do?
And with the 2010 AIA Convention on the horizon why don’t we remind ourselves of this meaning of the word?
That said, if design is our core competency – what distinguishes us from pretenders –the act of design takes up a relatively small part of our day.
Over the past 25 years I have worked on several projects where I might design the building in a day – and then spend the next 3-5 years fleshing it out – and everything else that’s required to see to its realization. Some would say fleshing it out is someone else’s design development and another person’s iteration and still another’s level of detail. Sure – there is a great deal more design to do once the client says go. But again – the emphasis is on action – design as a verb – and not on the building.
One of the advantages of the new technologies such as Building Information Modeling (BIM) and Integrated Project Delivery (IPD) – the collaborative work process enabled by it (the subject of my other blog www.bimandintegrateddesign.com)– is that design occurs early, involving many stakeholders, and can come from just about anywhere. Yes, the architect may orchestrate the effort – and may be the one person qualified to do so – but she’s still applying for that position, it has not been awarded yet. Design in the near future will happen sooner in the process, by many – including considerable contributions made by non-designers and designers alike.
In fact – architects have been threatened by the role of the “designer” that has been appearing more and more in industry diagrams illustrating construction project teams. Where in these diagrams is the architect? The architect’s very survival instinct kicks in when this happens and what ensues can be unnerving. I have seen chairs fly and voices rise. Someone else is moving in on our territory and the instinct is to attack.
When we talk about design – who is our intended audience? By calling attention to design are we thinking that this will remind others on the construction team who really has the corner on design? Is this the meta-message for making this the year of design? “Don’t forget – architects design, too.” By calling attention to design, are we primarily reminding others that we design? Or – and at the same time – are we reminding ourselves?
Because many architects haven’t designed a building since the immersive studio experience in school and are in need of reminding. All but buried in building codes, zoning regulations, contractor’s RFI’s and change orders, lean construction, green building rating systems – not to mention BIM, IPD, VDC and a hundred other acronyms that come our way – it’s almost as though instead of announcing to the world who we are, we are announcing it to ourselves. It’s almost as though we’re experiencing a form of professional amnesia or Alzheimer’s – and can’t remember who we are and what we do.
Design: Who we are. What we do.
Part of the problem is that the word design has become ubiquitous. Architects, of course, don’t have a corner on the design market. Yes, architects design, but so do web designers, product designers, urban designers, environmental designers, business designers, set design, packaging design, game design, exhibition designers, landscape designers, graphic designers, interior designers, industrial designers, fashion designers and all the other T-shaped designers to name but a few.
If design is the planning that serves as the basis for the making of every object and system in the universe, then what are we talking about when we talk about design?
How can our purpose, our heart, our core – as design professionals – be such a small part of what we do?
And – if the new technologies and work processes have their way – we’re about to do even less of it.
Or do more of it in our heads.
Or conceptualize in the monitor, using the program’s built-in metrics to ferret out the most cost effective options.
The problem with the word design isn’t that it too narrowly defines what we as architects do. The problem is that the word design is overused, vague, appropriated by too many industries and domains – from MBA’s to makers of medical devices. I can understand the need for a convention to have as its subject a sweeping or enveloping concept to allow for the myriad specific entries and presentation-. As the convention material puts it, the weft through which a number of threads—sustainability, diversity, professional practice, technologies, leadership, communities, typologies, and others—will be woven. Last year’s was diversity. Next year’s – you can imagine – will be selected from amongst the remaining threads.
That design is not enough of a differentiator, whether building, city or global design.
To go from diversity to design isn’t to return to our roots.
Better we should ask ourselves these questions:
- What distinguishes the architect?
- What is unique to the architect?
Is it design or is it design thinking?
Is it design or is it problem identifying and problem solving?
10 Questions Architects Need to Ask Themselves
So, before heading off for the AIA Convention in Miami, ask yourself: What do we talk about when we talk about design?
- Are we talking about design as a competitive advantage over our competition, namely design-builders and construction managers and other design professionals?
- Is design enough of a differentiator? Others on the construction team see themselves as designers – including some owners and fellow design professionals.
- By separating design from the rest of the process are we reinforcing others’ firmly held notions – however erroneous – that architects are elitist, arrogant, isolationists, rarified in some way.
- Will architects who gather to celebrate design – and celebrate themselves – be accused of navel gazing, reinforcing the scourge of being labeled out-of-touch aesthetes?
- Will architects be seen by others – disenfranchised and disillusioned architects among them – as reinforcing their already perceived irrelevance in the construction process, by meeting to talk about design they’re proverbially rearranging deckchairs while the rest of the profession goes down?
- Will meeting to talk about design further sharpen the architect’s already considerable edge by playing-up their cool factor and wow factor?
- If design can’t be taught and is something you intuit – that you either have it or you don’t – why meet to talk about it?
- By talking about design do architects risk alienating teammates by remind them of their increasing irrelevance?
- While the rest of the world is knee deep in design thinking will architects be perceived as focusing on design without the thinking?
- By talking about the design of buildings as objects as opposed to systems, flows or solutions, will architects – with the Wal-Marting of the world and Targeting of design – reinforce the commoditizing of their skill-sets?
Thomas Friedman perhaps brought this point home when he wrote
If I just have the spark of an idea now, I can get a designer in Taiwan to design it. I can get a factory in China to produce a prototype. I can get a factory in Vietnam to mass manufacture it. I can use Amazon.com to handle fulfillment. I can use freelancer.com to find someone to do my logo and manage my backroom. And I can do all this at incredibly low prices. The one thing that is not a commodity and never will be is that spark of an idea.
Are architects talking about design like fish talking about water?
A San Francisco architect, Ted Pratt, Principal and Founder of MTP Architects, wrote to me today
The idea of Design Thinking is really taking hold here with business. Last week I attended a panel discussion focused on the topic of Design and Business. The event was held at Swissnex here in San Francisco. All of the panel members were business people. I commented to my business partner that we needed to be on the panel alongside the persons from Clorox and Nestle. There was an administrator from the California College of Arts’ MBA program. They have an MBA focused on Design Thinking.
Architects are already seen by many as the makers of pretty pictures. By getting together to talk about design will we be perpetuating this perception?
As Ted wrote, we needed to be on the panel.
Architects – working at many scales, from GIS to doorknobs – are first and foremost design thinkers. Design thinking is a term that some feel is the latest buzzword and by the time you read this will already be past-tense. But the truth is – whatever you call it – design thinking is something we as architects have done for centuries. You can learn more about it here.
What should our message be?
In the AIA’s 2010-2015 Strategic Plan, under Vision, it is written:
The American Institute of Architects: Driving positive change through the power of design.
Sooner that contrarian author and Design Futures Council board member, Richard Farson, author of The Power of Design, should speak at the convention.
And under Goals:
Serve as the Credible Voice: Promote the members and their AIA as the credible voice for quality design and the built environment.
Quality design. There you have it. With the focus front and center of the product and not the process.
The planet will always need quality design. But what the world needs right now is not more buildings but the creativity and ingenuity that goes into their design applied to the problems and forces at hand.
We love buildings – we love architecture – that is why we became architects: to be part of their design and realization.
But, as IDEO’s Diego Rodriguez says, Stop Treating Design as A Noun.
Is design even the message we need to be sending? At this time in history, shouldn’t our message be on collaboration, cooperation, teamwork, making our teammates look better, improving the process for all involved, playing well with others and our trustworthiness?
Design for the new decade
The 2010 AIA Convention has as its theme Design for the new decade. Design, a return to design. Getting back to our roots. Reprioritizing. Do what we do best. Which is namely,
Cool buildings, innovative form and materials, sustainable design.
With the selection of Dan Pink as keynote, the message appears to be that we have been spending too much time in the left hemisphere – with all of our focus on the left-brain thinking required of practice – and seek some Florida solace in the sun and respite in the right.
Once architects leave Miami, their brains newly balanced and their hemispheres aligned, perhaps we ought to consider the fact that what distinguishes the architect is the mercurial interaction of our left and right hemispheres. Design is not the domain exclusively of the left or right brains – but the back-and-forth interaction of the two. Our real value as architects occurs in neither individual lobe but in the space between.
Architects already do what the world needs most right now – they don’t need to emphasize one hemisphere over another – they just need to get the word out there a little louder in a world that’s already screaming for attention; that this is what we already do, this is who we already are.
Don’t get me wrong – I love Dan Pink. He spoke back to back at the Design Futures Council’s summit AND my kid’s middle school last Fall. He’s moved on – driven – past design onto more intrinsically motivated pastures. And we ought to take a clue from him and follow his lead.
So it should be clear by now. Design isn’t what we do or who we are. But instead Design thinking. Design deliberation. Design countenance. It’s not design – that’s shared by far too many to have any meaning – but what we do with it. Design isn’t a skill but a modifier for who we are and what we do. We ought to start acting more like it and let others in on the secret.
So go ahead – re-commit yourself to design as the architect’s primary mode of thought and action. Just don’t be fooled by the siren song of designed objects be they places, projects or things. What you are re-committing to is making design thought and design action a priority.
Design thinking and design doing: who we are and what we do.
This is the crux: for the present time – to reinforce the notion that we are team players, that we are relevant, that we are necessary – we ought to emphasize our positive impact on the process, not the end result.
We are designers in that we are design managers and design leaders.
We are designers – we are design thinkers – gathering to re-commit to helping to define and solve our clients’, city’s, community’s and neighborhoods’ problems.
That is design for the new decade.
Read or Perish: A Summer Top 10 List June 11, 2009Posted by randydeutsch in integrative thinking, management, software architects.
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I recently discovered a new section of the bookstore and my life has been all the more enriched for it. For all the time I’ve spent amongst the shelves I somehow overlooked a veritable treasure trove of bounded and unbounded delights. Today I am going to share this life-changing discovery with you.
Computer books are to bookstores as milk is to grocers: you have to walk past everything else in the store to get there. Past fiction, history, gardening and cooking – you’ll inevitably find them in the farthest reaches of the store, the most distant point from the store entrance.
I’ve visited the section before – to brush up on Excel, to learn some software tips and tricks. On this one occasion there was something else that had drawn me to the computer technology book section. A book I had been looking for – on project management – suddenly appeared on a shelf near the geographic center of the long expanse of computer books: Making Things Happen by Scott Berkun. Not just any book on managing people, one’s self, clients, time, work processes, schedules and budgets – written by the Microsoft alumnus and program manager of Internet Explorer – this book has gone on to be my all-time favorite book on the subject. I’ve returned to this shelf in computer sections of new and used bookstores on several occasions in the months since and have been rewarded every time by fabulous titles with evocative cover art. None of these are dry technology doorstoppers – but instead they’re each in their own right works of art and pleasures to behold. They’re each entertaining, deep and rewarding reads. They’ll teach you something you didn’t know – not about software or programming – but about the work you love, the work you’re passionate about, the work you do day in day out. You’ll come away from these books richer, larger, more expansive – and more interesting. For each serves as a metaphor applicable to what you’re already doing and the time invested will be rewarded a hundredfold.
Many of these books are published by Tim O’Reilly (his Twitter tweets are some of the best, most informative, authoritative and most followed http://twitter.com/timoreilly). Although his more familiar and most popular books, updated hourly, can be found here, some of his lesser known titles have made my Top 10 including 97 Things Every Software Architect Should Know; and the urgent and important Devices of the Soul. The “beautiful” series cannot be missed, with such tantalizing titles as Beautiful Security, Beautiful Code, and Beautiful Architecture: Leading Thinkers Reveal the Hidden Beauty in Software Design by Diomidis Spinellis and Georgios Gousios. The all-time favorite among pleasure-seeking adventuresome readers, The Mythical Man-Month: Essays on Software Engineering, comes as close to seductive non-fiction as any book you might come across at the beach. If there is a more enjoyable summer read than Peopleware: Productive Projects and Teams (Second Edition) I have not found it. In addition to the previously mentioned Making Things Happen, Scott Berkun has written a wonderful book on the creative mind, the myths of innovation. Microsoft Press’s near-perfect Code Complete: A Practical Handbook of Software Construction tops-off the list.
Lastly, I would be remiss in not mentioning the self-explanatory and hilarious underground cult classic The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. No beach bag should be without it.
Summer Top 10 Lists
Making Things Happen
The Mythical Man-Month: Essays on Software Engineering
The Inmates Are Running the Asylum
Peopleware: Productive Projects and Teams
the myths of innovation
Devices of the Soul
97 Things Every Software Architect Should Know
Subject To Change : Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
At-Swim-Two-Birds by Flann O’Brien
American Pastoral by Philip Roth
*You thought you were going to make it through summer without reading any fiction? Guess again!
Architects of Abstraction January 13, 2009Posted by randydeutsch in architect types, principles, software architects.
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One of the things this blog tries to do is find common ground between various types of architects. There are perhaps no two more different on the surface than software and building design architects.
Architects 2 Zebras is happy to recommend a new book that will go a long way toward bridging these otherwise seemingly disparate architects. Edited by one of the world’s leading open source architects, experts and book authors on enterprise computing, 97-things will be published in February. Until publication date, a galley found online – 97-things_the_list – focuses not on the more esoteric technical details but rather the fascinating principles shared by architects. Or, as editor Richard Monson-Haefel puts it, the principles that the best software architects have pulled out of their experience. In fact, it turns out that these principles apply to architects of all stripes. Just two of the book’s takeaways: communication trumps technology and skyscrapers_aren’t_scalable. This last principle describes how
“We often hear software engineering compared to building skyscrapers, dams, or roads. It’s true in some important aspects. The hardest part of civil engineering isn’t designing a building that will stand up once it is finished, but figuring out the construction process. The construction process has to go from a bare site to a finished building…there are some important ways that civil engineering analogies mislead us.”
Ignoring the detail that building design architects design buildings and not civil engineers, the short essay concludes
“Once designed, the skyscraper isn’t supposed to change its location or height. Skyscrapers aren’t scalable. We cannot easily add lanes to roads, but we’ve learned how to easily add features to software.”
In fact, in the past year, skyscrapers designed by international architects for Dubai regularly change their location and height – one proposed skyscraper was to skim across the water on a floating island – whether they’re supposed to or not. But that doesn’t lessen the impact of the principle.
It seems an hour doesn’t go by that we stumble over yet another architecture analogy that doesn’t go quite far enough. They’re everywhere to be found, some more rigorous – therefore useful – than others. One I saw earlier today from the exceptional marketing marvel book_yourself_solid serves as a typical example (emphasis added)
“The exercises in Module I step you through the process of building your foundation so that you have a platform on which to stand, a perfectly engineered structure that will support all of your business development and marketing, and – dare I add – personal growth.”
The real secret ,of course, is for us architects to continue to abstract sharable and relatable principles from our experience, erring neither on the overly general and generic on the one end or overly detailed and specific on the other. S.I. Hayakawa in Language in Thought and Action describes the relations between levels of abstraction in his ladder of abstractions pictured here. It takes the principled architect’s most focused discernment and best judgment to know where to land on this ladder – for, as everbody knows – ladders aren’t scalable.