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The End of the Architecture Firm? August 27, 2011

Posted by randydeutsch in BIM, IPD, software architects, survival, technology.
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23 comments

I don’t often mention my work in building information modeling and integrated project delivery in this blog.

Because that is what my other blog is for.

But this, I felt, is just too important not to mention.

Next week my BIM book finally ships.

What’s important is that In the book is a series of in-depth interviews with some serious VIPs in our industry discussing BIM and the collaborative work processes enabled by the technology.

One of my interviews is with Kristine K. Fallon FAIA of Kristine Fallon Associates, providing information technology consulting and services related to design and construction.

In the interview, I asked her three questions about her current concerns:

  • One about her business.
  • One about the construction industry.
  • And one about the architecture profession.

Her responses to the first two questions were insightful and intelligent.

Her response to the question concerning the architecture profession blew me away.

Completely took me by surprise.

And stopped me cold.

Let’s start with question one:

What would you say is the #1 concern for you and your business right now?

Kristine K. Fallon (KF): To be on the leading edge of the technology curve. We work very hard to be ahead of the rest of the industry. There’s no real roadmap for doing that. I worry about whether we’re identifying good technology directions and quickly galloping up the learning curve and getting good at these technologies before they’re in big demand. I actually have an incredibly vast, international network of contacts. A lot of the leading edge stuff isn’t particularly published – it’s in people’s heads or buried somewhere. Not stuff you can Google. So you have to go to the people. That’s why I am so active in so many organizations. That and staying in touch with people – it’s something I got used to doing very early in my career.

What would you say is the #1 concern for the construction industry as whole?

KF: I see the potential for the agglomeration – for the contractors getting absorbed into a couple big firms. That said – for all my championing of change – I enjoy the industry as it is. I love the fact that you work with different people, personalities and teams. I find that really invigorating.

What would you say is the #1 concern for the architecture profession?

KF: There’s a good chance that the architecture firm will go away. At this point, in England, I hear that the architects mostly work for the contractors. At that point – why have a firm? What is the role of the architecture firm? There’s certain training, skills, capabilities and qualities that architects do bring that engineers and contractors don’t bring. There’s a role for those skills and capabilities. As for being able to rely on the architect’s model for construction documents – if architects drag their feet for much longer about that, people will find a way to do without architecture firms. Because it’s just such a stupid waste of time. People will perceive firms as adding absolutely no value. You want an architect on your team somewhere to come up with creative ideas and solve problems. But why would you need an architecture firm?

[The full interview – it’s a great interview – can be found in Chapter 3 of my new book, BIM and Integrated Design.]

Now it is your turn:

Do you agree that there’s a good chance that the architecture firm will go away?

What is the purpose of having an architecture firm today, as opposed to independent architects?

Do you believe that architecture firms continue to provide value? If so, what kind?

And how is this value different from the value an independent architect brings to a team or project?

Please let me know by leaving a comment.