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Strategies for Architects Who Want To Design January 29, 2012

Posted by randydeutsch in architect types.
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When first starting out in architecture, I felt that I needed direction.

As I was about to enter this age-old profession, I did what a lot of would-be architects did and turned to people for counsel.

And books for inspiration.

But not just any books.

I wanted to know how architecture fit into the larger scheme of things.

Into the worlds of art and creativity and nature.

So I turned to fundamental, foundational, books that dealt with core concepts of design, the design process or the secret language of nature.

They were all also exactly 10.8 x 8.5 x 0.5 inch paperbacks and fit nicely together side by side on the shelf.

One of my favorites at the time was The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, and the Process of Reaching Goals (that I have written about before.)

Another was Herman Hertzberger’s ever-popular Lessons for Students in Architecture.

Once I left school and entered the working world, I turned to books that addressed more of the specifics of day-to-day practice: how to find clients; how to treat clients; how to deal with difficult clients; how to get paid by said clients.

But also: how to develop a design philosophy; how do you give a design critique.

And, well, yes – what baking bread had to do with designing buildings.

None were more valuable to me than the books written by Andrew Pressman.

Well, actually one was, but that was written by his doppelgänger, Andy Pressman (more on that below.)

The architectural triumvirate + 1

Andrew Pressman’s writing was always top-rate. His books were all extremely readable, entertaining and especially important in our field, accessible.

His own design work as an architect was – compared with that of other architectural publications at the time – modest, in scale and budget.

This was important. No one picked up a monograph of the work of Helmut Jahn and said I could do that, as in I could do that later this week.

Reading Andrew Pressman’s books, you could imagine yourself going out on your own and doing what he did – designing, building what you designed, teaching and writing books.

To some, that was the architectural quadrumvirate.

It was for me.

Which brings me to his latest offering in this line of inspiring design guides:

Andrew Pressman FAIA’s new book, Designing Architecture: The Elements of Process.

Touted as much as a useful design tool as a book, Designing Architecture was written for both students and emerging architects who are starting out in formulating ideas, transforming them into buildings and interested in making more effective design decisions.

For architects who want to design

There are a couple features that separate this book from other preliminary design offerings:

Designing Architecture promotes both integrative and critical thinking in the preliminary design of buildings.

The book itself is integrative in that it includes input from a number of sources – both present and past – as well as some from film and other media.

The Foreward by Michael J. Crosbie PhD AIA is inspiring and thoughtful – setting the tone for the remainder of the book.

Chapter 1, and introduction to the design process, opens with a relevant quote from the Woody Allen film, Annie Hall.

And a bit later, in a section on strategies to inform preliminary design thinking, Pressman quotes at length dialog from what amounts to an architect-variation on a scene from A Few Good Men.

The book’s essence lies in its integrated and holistic approach

The book is divided into four sections:

  1. Introduction to the design process
  2. Influences and inspiration
  3. Doing design, and
  4. Case studies

The book answers a number of questions that architects ask themselves when first starting out (and a number of architects continue to ask themselves throughout their career.)

These questions include:

  • What is good design?
  • What are considered to be strong architectural concepts and why?
  • How is the design process like research?

Balancing the practical and aspirational

Chapter 2 immediately (and smartly) grounds the conversation about influences and inspiration in the world and thinking of the client and other stakeholders.

This is where Pressman is strongest and most impactful – where he balances the practical with the aspirational. The content in this chapter is a perfect example of this effect.

Chapter 3 is where you, the reader and designer, put it all together.

Aptly entitled “Doing design,” this portion of the book contains useful design tips, mistakes to avoid, and addresses tools at the architect’s disposal – from pen, ink and marker to physical models, to building information modeling (BIM) software.

On this last tool, the in-depth sidebar written by Autodesk’s Phil Bernstein and Joy Stark, profiling the digital design work of Case Design Inc, is a stand-out of the book.

This chapter also delves into the subject of building systems integration and quotes from one of my favorite books on the subject, Integrated Buildings: The Systems Basis of Architecture.

This section alone is worth the price of the book – and given how affordable Designing Architecture is – and a whole lot more.

The last section, containing the case studies, at first feels light in terms of content, until you really dig into the cases.

One of the case studies, for example, is of Autodesk’s HQ. I featured the same project in my own book and found that I still learned a great deal in the way Pressman went about describing the project from a design standpoint.

All-in-all, I highly recommend Designing Architecture: The Elements of Process by Andrew Pressman FAIA, no matter where one finds oneself in their career.

About Andrew Pressman FAIA

Principal of his own firm since 1983, Andrew Pressman FAIA, Architect, and Professor Emeritus at the University of New Mexico, he received a MDesS from Harvard University Graduate School of Design and currently teaches Professional Practice at the University of Maryland where he’s been since 2009.

Andrew Pressman FAIA has authored several books, all classics:

Professional Practice 101: Business Strategies and Case Studies in Architecture

The Fountainheadache: The Politics of Architect-Client Relations

Architecture 101: A Guide to the Design Studio

Architectural Graphic Standards, 11th Edition

And, as Andy Pressman, he co-authored what is my favorite of his books (I wore through two copies):

Architectural Design Portable Handbook

Pressman has also recently authored several important, extremely well-written articles, all published in Architectural Record

Integrated practice in perspective:
A new model for the architectural profession

Good leadership helps practice, the profession, and society

Creating a firm culture that supports innovative design


It’s a very good time to develop your firm’s collaboration skills


The Architect (2012) January 8, 2012

Posted by randydeutsch in architect, architect types, architecture industry, BIM, change, employment, marginalization, technology, the economy, transformation, transition.
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Last night I had the opportunity to see Oscar contender, “The Architect,” a film whose story begins in the late-CAD era.

“The Architect,” whether you consider it a screwball comedy, a sentimental melodrama or a spoof, is a 2D black-and-white film that has received a great deal of praise from critics.

The story is a simple and familiar one

The story focuses on a declining male starchitect and a rising starletchitect, as CAD grows out of fashion and is replaced by BIM.

A valentine to early computer-aided design and drafting, “The Architect,” stars leading man Jean Dujardin as a CAD-using starchitect named George Valentin.

At the top of his profession, Valentin meets eager would-be starletchitect Peppy Miller.

She dreams of success in architecture, invests time in learning BIM, and as her demand rises in the industry, Valentin’s shine is eradicated.

Architect Valentin faces untold obstacles: the fickleness of the public’s changing taste, the adoption of disruptive new technologies, waning powers that come with age, competition from fellow industry professionals and unemployment, among others.

Faced with the economic insecurity of the Great Recession and technological change that threatens to make him obsolete, George is being crushed in a vise grip all too familiar to mid-career architects.

Refusing to adapt to the onset of BIM, he puts all his money into one last CAD production.

George has owners in the palm of his hand, at least until BIM arrives

It turns out George isn’t well-suited for BIM, not least because of his mindset and attitude, dependence on 2D CAD and archaic drafting style.

But BIM is perfectly suited to a vivacious ingénue named Peppy Miller, who crosses paths with George, first as a fangirl, then as an intern in the office of his firm.

In 2009, just after Wall Street crashes, George’s studio stops making CAD documents.

The studio head announces the end of production of 2D CAD documents, but Valentin insists that BIM is just a fad.

It’s fitting that the next time he meets Peppy, on Rapidograph Studio’s main stairway, she’s on her way up and he’s on his way down.

When the studio head lays-off all his 2D CAD starchitects, George decides to open his own office where he could work in CAD.

His project is submitted on the same day as Miller’s new BIM project, and Valentin is ruined.

His wife kicks him out and he moves into an apartment with his valet, while Miller goes on to become a major 3D starletchitect.

“If that’s the future, you can have it!”

However reassuring excursions into bygone golden ages may be – whether drafting in pencil or CAD – they carry with them the potential for revisionism, soft-focus complacency and the refusal to embrace uncomfortable but necessary change.

This is why some critics are grumbling about “The Architect,” which has won a cache of critics’ awards and looks to be a contender for the Best Picture Oscar.

Whereas naysaying design professionals can appreciate the fond look back at the medium they adore with equal devotion, they inevitably see “The Architect” as an all too-comfortable 2D nostalgia trip that represents stasis rather than genuine innovation, provocation or artistic risk that working in 3D enables.

Those skeptics may be missing a modest but meaningful truth buried under “The Architect’s” surface and story, which is that George’s plight could easily be transposed into any modern-day profession or industry.

In one of “The Architect’s” most poignant scenes, George plays a character sinking in a cement pour, an aptly desperate metaphor at a time when so many architects feel they are in over their heads.

It’s a film that taps into our anxieties as we encounter seismic economic and technological transformations.

Having just witnessed his first BIM model, George says at one point:

“If that’s the future, you can have it!”

He could be speaking for an entire generation of architects who feel as if they’re in mortal danger of being left behind, forced into early retirement they can’t afford — literally or psychologically – or leaving the profession altogether.
At the risk of revealing a spoiler, it turns out all is not lost for George.

Disappointingly, it involves a work-around – when everyone recognizes the only way out is the way through.

“The Architect” may be drenched in the romance and visual values of CAD’s bygone era, but it’s a motion picture uncannily of its time.

(Apologies to critics of “The Artist,” which – like this post – is a shameless pastiche.)